Marketing expert Kim Morrison suggests four easy online methods for researching your target market
Marketing expert Kim Morrison offers top tips on using Instagram to boost business
Kim Morrison offers some advice about how to make marketing videos based on existing blogs.
Kim Morrison explains how to use storytelling as a marketing tool
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?
A press release is more than an announcement about what is happening in your business. It is a sales tool, and works especially well if there is a newsworthy story behind it.
A lot of people don’t think of social media sharing as content. But it is. You may be sharing content you wrote for your blog, or an article, or a guest post on someone else’s blog, but you still have to create content just for your social media networks to make them really work well for you.
One of the most fascinating and useful features of online marketing and the technology is the ability to market to individuals “on the fly” with real-time marketing messages – being able to send messages to each individual customer that’s relevant to their needs and interests right then.
Social media marketing is a good way to get the word out about your business, products and/or services. But, there are times when you have to be cognisant of the fact that social media marketing has the potential to draw you in and become a major time absorber.
Do you use video in your marketing?
It is easy to fall into the habit of doing the same marketing over and over but then realising that you’re not getting the results you used to.
Today, a social media profile can either make you or break you. If you haven’t given a lot of thought to your profiles, then it’s time to pay attention to them.
Word-of-mouth marketing is the oldest form of marketing that exists, and it’s still very effective.
Facebook ads are a great way to get the word out about your products and/or services.
If your marketing efforts don’t match your business plan, you’re going to run into trouble.
There is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product or service is - if you’re not sending your message to multiple channels in multiple ways, you could be missing a large portion of your audience.
Your content marketing strategy is at the core of your social media marketing strategy. Without content you don’t have anything to use to market on social media; without social media, you don’t have a good way to get your content noticed quickly.
The entire point of any business copywriting is to boost sales. Even if you write your copy to get more newsletter sign-ups, the point is still to boost sales.
I’ve been working on my new website recently which has made me reflect on what a website needs to do for your business.
I often talk about a client/customer avatar or profile and I know it’s an area businesses often struggle with. Defining your ideal client can happen in a variety of ways.