Seth Godin is the author of 18 worldwide best-selling books. He writes about the post-industrial revolution, the way ideas spread, marketing, leadership and thinking differently.
Your online reputation is the same thing as your offline reputation but, thankfully, you can discover what your online reputation is and work toward making it better. In contrast, it can be a lot more difficult to discover what your offline reputation is.
A study a couple of years ago by Microsoft revealed that the human attention span had supposedly dropped from 12 seconds in 2002 to only eight seconds in 2013. This is a second shorter than that of a goldfish!
Blogging is a very important tool for marketing any business today. Not only can blogging build a business, it can also become a business.
Social media marketing is an excellent way to increase your following and make more money.
Goal setting is an important part of doing business. As we start the New Year, this is a good time to take a look at your goals.
As we approach the New Year, it seems a good time to think about your business and where you want it to go in 2017.
Managing your social media so that you get results takes a great deal of time. But, there are many distractions that whittle away precious time on activities that produce zero results. Here are the biggest time wasters on social media and how you can avoid them.
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that’s not all content is.
One of the best ways to create a buzz about your business is to get your customers to do it for you. After all customers saying positive things about your business is more convincing than you blowing your own horn.
It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful.
Sharing is at the heart of social media. It’s how participants start a conversation about something. They share it. But first, your content has to be worth sharing. It has to provoke enough thought about it for someone to like it and share it on other social media formats.
One of the questions I’m asked most often is “what should I post on social media?” As Facebook is now so dominant with 1.7 billion users a month, 1 billion on What’s App, 1 billion on Facebook Messenger and 500 million on Instagram. I thought I would focus on it for this article.
Getting traffic to your website is something that takes dedication and time. The things that worked last year still work, but you’re going to have to do more of them.
While Britain is often described as a “nation of shopkeepers”, finding ways to get more shoppers to buy in your store instead of online can be challenging. This week I thought I’d provide some examples of how you can bring an in-store shopping revival to life with some thought, study, planning and action.
Targeting an audience based on their feelings is nothing new.
Facebook is a great way to promote your business as it allows you the opportunity to reach billions of people with the click of a button. The goal of any business is to make money but to do that you have to convert your fans into customers.
Even if all you have is one hour a day, you can do a lot to increase traffic to your website.
One of the questions I’m asked most often is what should I post/tweet/pin on social media. The important thing to remember when writing copy for different platforms, is that it’s important to take into consideration the mood of the social media network as well as your audience.
If you have a business idea, chances are that you want to protect that idea. You will also want to do anything and everything you can in order to make that idea strive and thrive.