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Don’t forget, mistakes made on the internet can be ‘out there’ forever

20 March 2017
Don’t forget, mistakes made on the internet can be ‘out there’ forever

Don’t forget, mistakes made on the internet can be ‘out there’ forever

20 March 2017

Seth Godin is the author of 18 worldwide best-selling books. He writes about the post-industrial revolution, the way ideas spread, marketing, leadership and thinking differently.


Eight reasons your online reputation matters

05 March 2017
Eight reasons your online reputation matters

Eight reasons your online reputation matters

05 March 2017

Your online reputation is the same thing as your offline reputation but, thankfully, you can discover what your online reputation is and work toward making it better. In contrast, it can be a lot more difficult to discover what your offline reputation is.


How to market to goldfish . . .

19 February 2017
How to market to goldfish . . .

How to market to goldfish . . .

19 February 2017

A study a couple of years ago by Microsoft revealed that the human attention span had supposedly dropped from 12 seconds in 2002 to only eight seconds in 2013. This is a second shorter than that of a goldfish!


Blogging is all about momentum

05 February 2017
Blogging is all about momentum

Blogging is all about momentum

05 February 2017

Blogging is a very important tool for marketing any business today. Not only can blogging build a business, it can also become a business.


Mistakes can undermine marketing

22 January 2017
Mistakes can undermine marketing

Mistakes can undermine marketing

22 January 2017

Social media marketing is an excellent way to increase your following and make more money.

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Are you setting the best marketing goals?

08 January 2017
Are you setting the best marketing goals?

Are you setting the best marketing goals?

08 January 2017

Goal setting is an important part of doing business. As we start the New Year, this is a good time to take a look at your goals.


Making your business stand out

11 December 2016
Making your business stand out

Making your business stand out

11 December 2016

As we approach the New Year, it seems a good time to think about your business and where you want it to go in 2017.


Beating the biggest time wasters

27 November 2016
Beating the biggest time wasters

Beating the biggest time wasters

27 November 2016

Managing your social media so that you get results takes a great deal of time. But, there are many distractions that whittle away precious time on activities that produce zero results. Here are the biggest time wasters on social media and how you can avoid them.


A picture’s worth a thousand words

13 November 2016
A picture’s worth a thousand words

A picture’s worth a thousand words

13 November 2016

Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that’s not all content is.


Business owners - get your customers to promote you on social media

05 November 2016
Business owners - get your customers to promote you on social media

Business owners - get your customers to promote you on social media

05 November 2016

One of the best ways to create a buzz about your business is to get your customers to do it for you. After all customers saying positive things about your business is more convincing than you blowing your own horn.


Do you really need a marketing plan?

16 October 2016
Do you really need a marketing plan?

Do you really need a marketing plan?

16 October 2016

It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful.


How to boost your social sharing

01 October 2016
How to boost your social sharing

How to boost your social sharing

01 October 2016

Sharing is at the heart of social media. It’s how participants start a conversation about something. They share it. But first, your content has to be worth sharing. It has to provoke enough thought about it for someone to like it and share it on other social media formats.


Twelve types of Facebook posts

17 September 2016
Twelve types of Facebook posts

Twelve types of Facebook posts

17 September 2016

One of the questions I’m asked most often is “what should I post on social media?” As Facebook is now so dominant with 1.7 billion users a month, 1 billion on What’s App, 1 billion on Facebook Messenger and 500 million on Instagram. I thought I would focus on it for this article.


Free​ ​ways​ ​to​ ​get​ ​website​ ​traffic

04 September 2016
Free​ ​ways​ ​to​ ​get​ ​website​ ​traffic

Free​ ​ways​ ​to​ ​get​ ​website​ ​traffic

04 September 2016

Getting traffic to your website is something that takes dedication and time. The things that worked last year still work, but you’re going to have to do more of them.


How to get more shoppers to buy in-store

20 August 2016
How to get more shoppers to buy in-store

How to get more shoppers to buy in-store

20 August 2016

While Britain is often described as a “nation of shopkeepers”, finding ways to get more shoppers to buy in your store instead of online can be challenging. This week I thought I’d provide some examples of how you can bring an in-store shopping revival to life with some thought, study, planning and action.


Marketing to target audience’s feelings

10 July 2016
Marketing to target audience’s feelings

Marketing to target audience’s feelings

10 July 2016

Targeting an audience based on their feelings is nothing new.


Nine top tips to turn your Facebook fans into paying customers

26 June 2016
Nine top tips to turn your Facebook fans into paying customers

Nine top tips to turn your Facebook fans into paying customers

26 June 2016

Facebook is a great way to promote your business as it allows you the opportunity to reach billions of people with the click of a button. The goal of any business is to make money but to do that you have to convert your fans into customers.


60 ways to boost your website

12 June 2016
60 ways to boost your website

60 ways to boost your website

12 June 2016

Even if all you have is one hour a day, you can do a lot to increase traffic to your website.


Writing copy for social media

15 May 2016
Writing copy for social media

Writing copy for social media

15 May 2016

One of the questions I’m asked most often is what should I post/tweet/pin on social media. The important thing to remember when writing copy for different platforms, is that it’s important to take into consideration the mood of the social media network as well as your audience.


SWOT up on that business idea

01 May 2016
SWOT up on that business idea

SWOT up on that business idea

01 May 2016

If you have a business idea, chances are that you want to protect that idea. You will also want to do anything and everything you can in order to make that idea strive and thrive.