Home   Authors   Author

Subscribe Now

B2B marketing versus B2C

17 April 2016
B2B marketing versus B2C

B2B marketing versus B2C

17 April 2016

Social media is an important component in marketing for all types of businesses. It doesn’t matter if a business’s customers are individuals or businesses, social media works very well for marketing to both groups.


Why Facebook isn’t enough . . .

03 April 2016
Why Facebook isn’t enough . . .

Why Facebook isn’t enough . . .

03 April 2016

Many small business owners are actively using their Facebook Page to grow their businesses. Some are even abandoning the idea of having web pages and blogs in favour of a Facebook Page.


SOCIAL MEDIA: Create your ideal customer profile

20 March 2016
SOCIAL MEDIA: Create your ideal customer profile

SOCIAL MEDIA: Create your ideal customer profile

20 March 2016

Creating an ideal customer profile, often known as an avatar, is something that will help you market better to your audience, create better products and services, as well as improve your existing products and services.


Get more out of social media marketing

07 February 2016
Get more out of social media marketing

Get more out of social media marketing

07 February 2016

Social media marketing is an effective means of getting the word out about your products and/or services.


Planning and strategy: what’s different?

24 January 2016
Planning and strategy: what’s different?

Planning and strategy: what’s different?

24 January 2016

The best way to get strategy versus plan straight is to realise that you need to develop goals (your strategy) before you can create a plan of action to reach those goals.


10 tips for marketing your business

27 December 2015
10 tips for marketing your business

10 tips for marketing your business

27 December 2015

With the New Year almost upon us you are probably looking for more customers, so are examining marketing options.


SOCIAL MEDIA & MARKETING: Keywords can attract more visitors

29 November 2015
SOCIAL MEDIA & MARKETING: Keywords can attract more visitors

SOCIAL MEDIA & MARKETING: Keywords can attract more visitors

29 November 2015

There are many aspects to website design and particularly to Search Engine Optimisation (SEO). SEO itself is the process of getting traffic from the ‘free’, ‘organic’, ‘editorial’ or ‘natural’ search results on search engines.


SOCIAL MEDIA: Identifying your business goals

03 May 2015
SOCIAL MEDIA: Identifying your business goals

SOCIAL MEDIA: Identifying your business goals

03 May 2015

Before you get into marketing your business or organisation, whether off line, on your website or through social media, you need to identify your business goals.


SOCIAL MEDIA: The value of joining a ‘community’

22 March 2015
SOCIAL MEDIA: The value of joining a ‘community’

SOCIAL MEDIA: The value of joining a ‘community’

22 March 2015

You find TLAs – three-letter acronyms or abbreviations – everywhere in life now – countries, companies, science and, of course, social media.


SOCIAL MEDIA: How to make a blog work for you

08 March 2015
SOCIAL MEDIA: How to make a blog work for you

SOCIAL MEDIA: How to make a blog work for you

08 March 2015

Google loves fresh content and it will help your website’s search engine optimisation (SEO) and make it easier for potential customers to find you.


SOCIAL MEDIA: Why YouTube is good for business

22 February 2015
SOCIAL MEDIA: Why YouTube is good for business

SOCIAL MEDIA: Why YouTube is good for business

22 February 2015

YouTube celebrated its 10th birthday on February 14 – 10 years which have seen it go from strength to strength.


SOCIAL MEDIA: Making the most of you online presence

08 February 2015
SOCIAL MEDIA: Making the most of you online presence

SOCIAL MEDIA: Making the most of you online presence

08 February 2015

In my last column, I covered some tips for managing your time on social media better. Before heading off, here are a few more things to keep in mind to ensure you are more efficient with your participation and continue to work toward your goals.


SOCIAL MEDIA: Managing your time

25 January 2015
SOCIAL MEDIA: Managing your time

SOCIAL MEDIA: Managing your time

25 January 2015

If you want to engage with your customers on social media, you should spend time on social media sites every day. One of the comments I hear most often regarding social media is that it’s so time-consuming.


SOCIAL MEDIA: Staying on the straight and narrow

10 January 2015
SOCIAL MEDIA: Staying on the straight and narrow

SOCIAL MEDIA: Staying on the straight and narrow

10 January 2015

You’ve probably seen a lot about New Year resolutions already, but it is a great time to take a fresh look at what you’re doing with social media in your business. Or the perfect time to get going if you haven’t started already.


SOCIAL MEDIA: What is success on social media?

28 December 2014
SOCIAL MEDIA: What is success on social media?

SOCIAL MEDIA: What is success on social media?

28 December 2014

Everyone says you should be on social media and it can be an important element in any marketing plan. However, it may not be right for everyone and other marketing tools may be more effective.


SOCIAL MEDIA: Should your offline business be on Facebook?

12 December 2014
SOCIAL MEDIA: Should your offline business be on Facebook?

SOCIAL MEDIA: Should your offline business be on Facebook?

12 December 2014

Facebook is one of the most popular websites on earth. Although it’s used mostly by people for personal networking and entertainment, businesses have found that it’s an effective way to build their brand and communicate with their customers.