Social media is an important component in marketing for all types of businesses. It doesn’t matter if a business’s customers are individuals or businesses, social media works very well for marketing to both groups.
Many small business owners are actively using their Facebook Page to grow their businesses. Some are even abandoning the idea of having web pages and blogs in favour of a Facebook Page.
Creating an ideal customer profile, often known as an avatar, is something that will help you market better to your audience, create better products and services, as well as improve your existing products and services.
Social media marketing is an effective means of getting the word out about your products and/or services.
The best way to get strategy versus plan straight is to realise that you need to develop goals (your strategy) before you can create a plan of action to reach those goals.
With the New Year almost upon us you are probably looking for more customers, so are examining marketing options.
There are many aspects to website design and particularly to Search Engine Optimisation (SEO). SEO itself is the process of getting traffic from the ‘free’, ‘organic’, ‘editorial’ or ‘natural’ search results on search engines.
Before you get into marketing your business or organisation, whether off line, on your website or through social media, you need to identify your business goals.
You find TLAs – three-letter acronyms or abbreviations – everywhere in life now – countries, companies, science and, of course, social media.
Google loves fresh content and it will help your website’s search engine optimisation (SEO) and make it easier for potential customers to find you.
YouTube celebrated its 10th birthday on February 14 – 10 years which have seen it go from strength to strength.
In my last column, I covered some tips for managing your time on social media better. Before heading off, here are a few more things to keep in mind to ensure you are more efficient with your participation and continue to work toward your goals.
If you want to engage with your customers on social media, you should spend time on social media sites every day. One of the comments I hear most often regarding social media is that it’s so time-consuming.
You’ve probably seen a lot about New Year resolutions already, but it is a great time to take a fresh look at what you’re doing with social media in your business. Or the perfect time to get going if you haven’t started already.
Everyone says you should be on social media and it can be an important element in any marketing plan. However, it may not be right for everyone and other marketing tools may be more effective.
Facebook is one of the most popular websites on earth. Although it’s used mostly by people for personal networking and entertainment, businesses have found that it’s an effective way to build their brand and communicate with their customers.