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Ed Sheeran and Youtube star LadBaby pay visit to Trussell Trust's Waveney Foodbank in Eye



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A Suffolk foodbank was paid a visit by none other than pop megastar Ed Sheeran and Youtuber LadBaby as they took a break from trying to land themselves a Christmas Number One to help pack food boxes for families in need across the county.

Framlingham-native Sheeran was joined by viral star LadBaby – whose real name is Mark Hoyle – and his wife Roxanne, as they took a tour around Waveney Foodbank's distribution centre in Eye this afternoon.

The celebs were taught about the work that goes into providing for struggling families over the busy festive season and even rolled up their sleeves to help pack some Christmas bags – which will go out to families across Suffolk over the coming days.

Sheeran and LadBaby's visit comes days after releasing their song 'Sausage Rolls for Everyone' – which also features Sir Elton John and looks set to land Hoyle his fourth Christmas Number One on the bounce. All profits from the song will go directly to the Trussell Trust, who run Waveney Foodbank.

Matthew Scade, who is project manager at the Waveney Foodbank, said he was delighted to have the stars come to help out.

"The first I heard about it was on the Friday before," he said.

LadBaby and LadBaby Mum with Ed Sheeran and Sir Elton John for their Christmas charity song
LadBaby and LadBaby Mum with Ed Sheeran and Sir Elton John for their Christmas charity song

"They have been doing press up and down the country and there was an opportunity for them to visit a foodbank, so we were chosen.

"It was lovely to have them, it seems obvious to say but they were just normal people, and were genuinely interested in the work that we do.

"They helped pack some of the boxes, and it’s great to think that some of our clients could get a box that has been packed by Ed Sheeran or LadBaby."

Waveney Foodbank operates in South Norfolk and Suffolk and has two warehouses and 11 distribution centres. These centres have provided the equivalent of around 500,000 meals to local people in crisis since the start of the pandemic, but are in need of even more support over the festive period as families look to balance the demands of Christmas and rising heating costs with putting food on the table.

LadBaby and LadBaby Mum with Ed Sheeran and Sir Elton John for their Christmas charity song
LadBaby and LadBaby Mum with Ed Sheeran and Sir Elton John for their Christmas charity song

Mr Scade thanked donors and his team of volunteers for their work over the past year, and urged any families struggling to put food on the table this Christmas to get in touch.

“Without the donations received by the public, the foodbank would be unable to operate and would like to take this opportunity to say to everyone that donated to Waveney Foodbank, and all those that volunteer tirelessly every week," he said.

"If you or anyone you know are struggling financially and have to regularly choose between buying food or paying a bill, then please get in touch as soon as possible.

“There are agencies that can offer wraparound support whilst the foodbank will keep you fed. Please phone or email and we will do all we can you get you back on your feet as quickly as possible.”

To get in touch with Waveney Foodbank, click here.