E-card trial launched for Our Bury St Edmunds gift card

A new digital gift card is being launched for shoppers in a Suffolk town.

Following the success of Our Bury St Edmunds gift card almost four years ago, an e-card trial is becoming available in the town which can be gifted to a recipient’s digital wallet.

The physical gift card has generated nearly £150,000 with more than 70 town centre businesses accepting it which are part of the town’s Business Improvement District (BID).

Mike Kirkham, business support manager for Our Bury St Edmunds BID, said: “We are always looking to be innovative and embrace technology that supports our member businesses.

“The gift card has been hugely successful since its launch as we came out of lockdown in 2020 and it’s testament to that to have so many town centre establishments accepting it from shops to eateries, salons to solicitors.

“Having an e-card as well will make it easier for customers who are already using their phone as a wallet anyway.”

The e-card is Mastercard-based and was developed by Miconex which has developed similar projects for almost 100 towns, cities and regions in the UK.

For more information or to buy the card online visit www.ourburystedmunds.com.

Lucy Payne, store manager at Javelin, added: “The Our Bury St Edmunds Gift Card is such an asset for the town centre and Javelin has accepted it here from the early days.

“The e-card version is a common sense move forward and I am sure customers will appreciate another way in which to gift or spend it.”