Adults in Suffolk among those that have gained an average of 9.5lbs during lockdown as Public Health England launch 'Better Health' campaign
Suffolk adults have piled on the pounds since the start of lockdown last year, new figures from Public Health England have revealed.
A survery of 5,000 adults shows over one in three adults in the East of England say they have put on weight in the last year, with 23 per cent reporting putting on a stone or more.
A growing waistline seems to be a nation-wide problem, with the same research reporting adults aged 35-65 years old have gained an average of 10lbs nationally.
It is thought that recent lockdowns have greatly impacted people's eating and physical activity habits, with more people snacking and comfort eating.
Eighty-four per cent of adults in the East of England who said they had gained weight since March 2020 said it was important for them to introduce healthier habits this summer, with nearly 56 per cent saying they would like to have a healthier diet.
Public Health England has today launched its latest 'Better Health' campaign, encouraging adults across England to lose excess weight and make healthy choices.
The campaign offers support and guidance in the form of NHS endorsed apps, including the newly updated NHS Weight Loss Plan app, which aim to help people to eat better and get active this summer.
Research suggests that those who used and followed the NHS Weight Loss Plan app over 12 weeks, reported a loss on average of almost a stone.
Jo Churchill, public health minister and MP for Bury St Edmunds, said: “The pandemic has been hugely challenging for everyone and it has upended our daily routines. As we build back better in the months ahead, we want to make it easier for people to adopt a healthier lifestyle that works for them.
“The brilliant Better Health campaign returns today and provides a wide range of tools – including an easy to use phone app - to support people, whether that’s losing weight, sharing healthier recipes or motivating people to be more active.
“Our new Office for Health Promotion is going to keep building on the success of this campaign, helping people to make lifestyle choices that improves both their mental and physical health.”
TV presenter and actress Linda Robson, who is backing the campaign, said: “People shouldn’t feel guilty for having put on weight, especially after the year we’ve had – we've all had to just try and get through it the best we can.
"However, this summer I want to get my health on track and look to lose some weight. I know it can feel hard, but the Better Health apps are a great place to start, I’ve started eating some of the Better Health recipes – they are dead easy to do and taste great!"
For more information on the 'Better Health' campaign, visit their website.