Bury St Edmunds Whitsun Fayre returned ahead of Jubilee weekend
The Whitsun Fayre was back yesterday with a good turnout despite the weather.
The popular fayre returned to Bury St Edmunds for one day instead of two, with fewer attractions but more stalls than in 2019.
The jubilee weekend meant that the fayre did not span across a bank holiday Monday like it usually would have. However, families still enjoyed fun fair rides, street entertainers, flower stalls, and street food.
Mark Cordell, chief executive of Bury St Edmunds Business Improvement District (BID), said: "We were very pleased with attendance considering the weather forecast and a couple of heavy showers, but most of the day was dry.
"We're very grateful for the amount of support that we received - we got people coming into the town and most of the traders had a good day."
On Angel Hill there was predominately a craft fayre with local traders, and the Buttermarket and Cornhill area saw a mixture of stalls including one set up by the Athenaeum Astronomy Association.
Comments on social media suggested that the fayre was not well advertised, but Mark said there was considerable digital marketing and press.
"We extensively used social media, the press and radio to plug the event. The event has been held basically on the same Sunday for the last 12 years," he said.
"We always get told that people didn't know about it, but we promoted it as best as we could. Clearly a great number of people did know about it because they attended."
Mark is now looking forward to some of the other events which will be coming up in the next few weeks and months, including the Carrot Town American Car Show, and the Bury St Edmunds Food and Drink Festival 2022.
He said: "The whole purpose of the events are to animate the town centre. The days of the town when people only came here for shopping are gone, and therefore we need a variety of reasons for people to come to the town.
"Our partnership with the district council in having regular events throughout the summer on Sundays gives many reasons for people to come into town to support businesses."