Bury St Edmunds Volvo and SEAT car dealer invests £500,000 in its future after nearly 100 years in town
A Bury St Edmunds car firm has invested half a million pounds into its future.
Cecil and Larter, established in 1927, says it has invested the money to remain competitive in an 'ever-changing market and post-Covid world'.
Now split into two key brands, Cecil and Larter has opened a new Volvo Service Centre at their main headquarters based on Mildenhall Road.
It will offer a revamped after sales operation for the famous Swedish brand who they have worked with since 1971.
A large part of the company’s investment has been towards maintaining its long-term relationship with Volvo.
But adds that it is also 'business as usual' for the company’s SEAT dealership.
Owner of Cecil and Larter and C&L, Ray Cawston, said: “These developments have been in the planning stage since 2017.
"From our perspective, this is an investment in the future. I think it reflects optimism in post-Covid landscape.
“In addition, industries change, so in order to prosper, we feel we have adjusted what we do to help us continue to be a force as a local retailer who supports over 50 employees and thousands of customers.
"I think the future of the retail market is going to be based around independent traders.
We don’t want to see Bury becoming another of those faceless non-descript shopping centre towns.
For more information about Cecil and Larter and C&L, visit www.cecilandlarter.co.uk
The new part of the Cecil and Larter company will be branded as C&L.
This will include C&L Used Cars, C&L Vehicle Solutions and the C&L Service Centre.
The C&L Used Car showroom will house up to twenty vehicles for sale.
There will be a further forty used cars for sale on the forecourt outside, carrying 12 months warranty.
The company has also set-up a new car brokerage service. C&L Vehicle Solutions will supply new cars, all-makes and all-models, at 'competitive rates'.
The C&L Service Centre will house expert technicians at an upgraded base situated just off Dettingen Way, on Sharon Road.
The company has invested in the latest diagnostic technology and will be able to work on all makes and models.