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Chance to attend Britain's Got Talent semi-final, win Ed Sheeran’s remote controlled Batmobile and join Jeremy Kyle for lunch in Ultimate Charity Auction

You might expect one of the world’s biggest online charity auctions to be run from a slick office in a city skyscraper.

Discovering it is put together by two people in a farm office in Suffolk can be a big surprise, according to founder, Gina Long MBE.

Philanthropist and veteran fundraiser Gina says: “People expect us to be based in London” she says. “They can’t believe it when they find out where we are.”

The Ultimate Charity Auction has so far raised more than £1 million for a range of good causes.

GeeWizz charity auction. Picture: Mecha Morton.
GeeWizz charity auction. Picture: Mecha Morton.

It still reaches its global audience from the office of Hall Farm, Fornham which Gina shares with her husband Andrew. It was where she launched her very first online auction in 2008.

This year’s sale has just opened and, once again, a host of outstanding, money-cannot-buy lots are up for grabs.

Among them are artist’s proofs of two of the most iconic photographs ever taken of the Beatles, and a Lego model made by pop superstar Ed Sheeran.

Bidders have until April 11 to bid for lots that include unique items and experiences. Donors range from Barcelona Football Club to Jeremy Kyle to a host of local businesses.

Profits will be shared by the GeeWizz charity which provides specialist equipment to children and young adults in Suffolk and Norfolk with life-threatening conditions, disability or cancer – set up by Gina four years ago – and the charity work of the League Managers’ Association.

Gina says: “When I started, I wanted to do something that would capture the world’s imagination. An online auction had never been done on that scale before.”

The event began as Sir Bobby’s Breakthrough Online Auction - named after ex-England football manager the late Sir Bobby Robson - and supported a project very close to his heart.

He had set up a foundation to equip a cancer drug trial centre at the Newcastle hospital where he was being treated for the disease.

“Bobby was a very dear family friend of ours,” said Gina. “He wanted to raise £500,000 and described it as like being at the helm of a team again – his last and greatest team.”

Proceeds from her first auction, which raised £263,000, were split between the foundation and Breakthrough Breast Cancer.

From the start, the football world lent huge support. Every year the UK’s top clubs including most Premiership teams give fans thrilling offers to bid for. Jose Mourinho once gave his prized Coach of the World trophy, which sold for £26,000.

This year, a chance to see Barcelona FC – also on board from day one - train and play at its world famous Nou Camp is among the prizes.

Also on offer is an exclusive VIP trip to New York to see boxing world heavyweight champion Anthony Joshua fight Jarrell Miller, including two pairs of personalised boxing gloves.

Renowned international photographer Tom Murray has given rare artist’s proofs of two of his images from the Beatles Mad Day Out photo session.

In one, Nowhere Man, a man dozes on a bench unaware he is surrounded by the most famous band in the world. Gina hopes publicity for the auction might reveal who he was.

Ant and Dec have given tickets to the semi-final of Britain’s Got Talent, and there are studio visits to meet Lorraine Kelly and Jeremy Kyle.

Ed Sheeran fans can bid for a one-off photographic image, signed by Ed and created by internationally-acclaimed artist Adam Klodzinski, also known as SOAP. Memorabilia like Ed’s skateboard and harmonica are also on offer.

“They were donated by Ed to another auction and bought by an anonymous donor who has given them to us,” said Gina, whose contacts from a lifetime of fundraising are crucial to securing top quality prizes.

All items can be viewed at www.charitystars.com/foundation/ the-ultimate-charity-auction-supporting-geewizz-and-lma/new

Ultimate Charity Auction logo.
Ultimate Charity Auction logo.

The 2019 auction is managed by student Jade Perry, who is working part-time to help Gina. And that, apart from support from Crystal Barber and Daisy French who work for GeeWizz, is it. “Jade’s help has been essential – she has worked so hard,” said Gina, who ensures all money raised by GeeWizz is spent locally and transparently. “Our small team has been overwhelmed by the 100 incredible prizes we have been given,”

Some money raised this year will help the family of 22 month-old Emily Mullen, who is terminally-ill and blind, take her to Disney-land.


1 Ant and Dec invite you to be their guests at the Britain’s Got Talent Semi-Final

2 Twitter First Steps Service for your Business

3 VIP Training Day for 4 with Blackburn Rovers FC

4 Opportunity to train with the Bristol City FC First Team Squad followed by Lunch with the Manager

5 Be Guests of Burton Albion FC and enjoy a pre-match meal for 4 at a Home Fixture

6 Win a two-night stay at luxurious Champneys Tring Health Club and Spa

7 Executive Box Seats to watch Chelsea FC at Stamford Bridge

8 Official Shirt signed by members of the Chelsea FC first team

9 Signed Copy of David Walliams’ New Book ‘The Ice Monster’

10 Derby County FC invite you for a behind-the-scenes tour of Pride Park Stadium

11 Win a Nintendo 3DS XL owned by Ed Sheeran

12 Super Lego Bat Cave owned and made by Ed Sheeran

13 Your chance to win Ed Sheeran’s remote controlled Batmobile

14 Ed Sheeran’s Original Gameboy used whilst on his tour bus

15 Own Ed Sheeran’s HOAX Skateboard

16 Authentic Nintendo DS played by Ed Sheeran on his world tour

17 Own Ed Sheeran’s personal copy of England’s Dreaming Sex Pistols and Punk Rock book

18 Win 1 of 1 signed Ed Sheeran image ‘Large Proportions’

19 Opportunity to own Ed Sheeran’s ‘I’m in Love with the Shape of You’ T-Shirt

20 Authentic Harmonica owned and played by Ed Sheeran

21 Elizabeth Simmonds Team GBR Swimming Merchandise

22 Swimmer Elizabeth Simmonds donates Common Wealth Games Merchandise

23 FC Barcelona invites you to be their VIP guests at the Camp Nou Stadium

24 Discover London with a Luxury Overnight Stay at renowned private members club Home House

25 Ultimate Mascot Experience with Ipswich Town FC

26 Official ITFC Home Shirt signed by the 17/18 First Team

27 Ipswich Town FC invites 10 guests for an ultimate experience in the Sir Bobby Robson Suite

28 Join Jeremy Kyle for Lunch and a Live Show Experience

29 Win an exclusive coaching session with an LMA Ambassador

30 Win a team in the annual LMA 7-a-side Football Tournament and be managed by an LMA Ambassador

31 Win an exclusive coaching session with Alan Irvine at St. George’s Park

32 Be Guests of LORRAINE and enjoy a live studio experience for 2 guests

33 Ultimate Matchday Experience with Manchester United

34 Premier Experience for 4 Guests at the Jockey Club Newmarket

35 Win Nike kit for you - or your son or daughter’s - football team

36 VIP Mascot Package with Notts County FC

37 Win a signed Paul Lambert Scotland football shirt

38 Stunning Handmade Rocking Horse by Peter Boucher

39 Join Port Vale FC for a home match during the 19/20 season

40 Win a signed shirt from Portsmouth Football Club

41 Be guests of Football Legend Ray Clemence MBE and enjoy a round of golf at Hanbury Manor Golf Club

42 Ricky Hatton MBE donates signed Boxing Gloves

43 Watch Gillette Soccer Saturday Live from the Studio

44 Win two Southampton FC tickets with full hospitality

45 7-night Stay in Traditional Spanish Villa for 10 people

46 Ultimate Training Day Experience with Sunderland AFC

47 Win a full-page ad in The Telegraph newspaper

48 Luxury 2-night Stay at Suffolk Hotspot The Windmill

49 Exclusive behind-the-scenes tour of the new Tottenham Hotspur Stadium

50 Your chance to watch Gareth Southgate’s England side battle Bulgaria in a UEFA Euro 2020 Qualifier at Wembley

51 Overnight Stay and Spa or Golf at Beautiful Ufford Park Woodbridge

52 Win two Walsall FC hospitality tickets

53 Win a signed Wayne Rooney MLS DC United football shirt

54 Ultimate VIP Anthony Joshua Experience in NYC for 2 people

55 Prestigious Royal Ascot Experience in the Village for 2 people

56 Private Breakfast on the Great Wall of China for 2 people

57 7-night couples escape to Twin Sands, Phuket Thailand

58 Exclusive Monaco Grand Prix Weekender with Hospitality for 2 people onboard a Superyacht

59 Luxury Golfing Break in Spain for 8 People

60 Exclusive Henley Royal Regatta Experience with Full Hospitality for 8 people

61 Cricket Masterclass with England Legend Andrew Strauss for 6 people

62 Own a copy of limited-edition GOLF – The Captain’s Edition Modern Bible of Golf

63 The Beatles Framed Artist Proof of world-famous ‘Flower Power II’ by Tom Murray

64 The Beatles Framed Artist Proof of world-famous ‘Nowhere Man’ by Tom Murray

65 Frank Lampard personally donates his Adidas signed boots

66 Frank Lampard personally donates his Chelsea FC signed shirt

67 Kyle Walker personally donates signed Manchester City 18/19 Home Shirt

68 Own a signed shirt by Premier League Champions Manchester City’s Manager Pep Guardiola

69 Tottenham Hotspur experience with overnight accommodation

70 Damian Marley personally donates two weekend passes to The Ends Festival 2019

71 Official Matchday Mascot Experience with Everton FC for the 19/20 season

72 Enjoy a VIP Experience at Old Trafford Stadium watching Manchester United in action

73 Exclusive signed copy of The Beatles ‘Mad Day Out’ Book by photographer Tom Murray

74 The Ultimate Football Manager prize

75 Ultimate Sports Fan Ticket Bundle

76 Join Alan Brazil in the studio for his talkSPORT Sports Breakfast Show

77 Join Legendary Chris Evans in the studio for his Virgin Media Breakfast Show

81 VIP Donington Circuit Experience with Rick Parfitt Jnr

82 Join Stephen ‘Foz’ Foster in the studio for a BBC Radio Suffolk Drivetime LIVE Experience

83 Two Tickets in the Directors Box with hospitality at Emirates Stadium, feature in Matchday programme and First Team signed Ball

84 3-night Stay at the luxury Brewer’s House, Southwold

85 Own a signed shirt from the Northampton FC team – no link

86 Own a West Bromwich Albion framed signed shirt and receive a behind-the-scenes stadium tour – no link