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West Suffolk College students made a healthy profit with their latest business project



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Enterprising students are celebrating after putting their business skills to the test - and making a healthy profit.

The students from West Suffolk College, Bury St Edmunds, recently completed their BTech in Business Marketing.

The course saw them create micro-businesses to test out in the real world - as well as a new virtual high street platform.

West Suffolk College business students also sold their items in Charter Square
West Suffolk College business students also sold their items in Charter Square

The Virtual High Street is a website which lists local business and has seen great success in the Mid Suffolk and Babergh districts.

Founded by Bury-based Queue Technology, the website offers businesses, including shops, restaurants, cafés, services and venues, an easy way to build an e-commerce site.

The 25 students, who were split into nine groups, used the site to sell products after coming up with business plans.

These included product design, finance, marketing and law. All of the products were also designed with the theme of sustainability.

The students designed, made, and sold everything from birdhouses to bathbombs, cookies, luxury hampers, coffee, prints and cards and pods for food waste reduction.

Han Marsh, 18, was in charge of marketing in her group, which made dog treats.

She said: “We carried out market research and then devised treats using natural ingredients.

“We even incorporated psychological pricing strategies - selling them for £3.99 each or three for £9.99, which worked well.”

Hannah Evans,19, was in a team which created and sold candles. She said: “It was a great way to learn about business.

“The biggest lessons is that things don’t always go to plan and sometimes you have to change things.”

The group started the project last September and their products were on line for a month.

They also sold them face-to-face outside the Apex.

Business tutor Nina Hart said: “They did really well and made profits in the hundreds.”