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Bury St Edmunds Greene King pledges £100,000 for grassroots sports in campaign fronted by rugby union ace James Haskell

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Bury St Edmunds-based pub chain and brewery, Greene King, has pledged £100,000 in funding to grassroots sports across the UK, with further investments to be announced in 2022.

The new Greene King IPA Proud to Pitch In scheme, means clubs can apply for up to £3,000 each in grants.

Former England rugby union player James Haskell has been announced as the first ambassador of the scheme.

James Haskell is heading the campaign. Picture: Greene King
James Haskell is heading the campaign. Picture: Greene King

To support the campaign, Bury St Edmunds-based Greene King commissioned a new report which shows 84 per cent of Brits believe grassroots sports are beneficial to local communities, and nine in 10 people believe grassroots sports has a positive impact on physical health.

The Proud To Pitch In scheme will mean £100,000 worth of grants will be made available in the first round of funding to local sports clubs, of all kinds, before the end of January. The company has pledged further funding to follow.

Around 400 Greene King Local pubs and free trade sites are taking part in Proud to Pitch In, with 10p from every pint of Greene King IPA sold in participating sites providing the funds for the scheme.

Sports clubs wishing to find out more about the funding, should visit the Greene King website at www.greeneking-pubs.co.uk/proud-to-pitch-in/