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Bury St Edmunds-based brewer, Greene King, offers thousands of pounds of prizes to reward designated drivers this Christmas



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Bury St Edmunds-based brewer Greene King has launched its annual campaign to encourage responsible drivers this Christmas.

Part of Coca-Cola's Hero the Driver scheme more than 1,500 Greene King managed pubs will be offering designated drivers exclusive prizes including £500 shopping vouchers.

Customers that are driving will also receive a guaranteed prize of a free bottle of Coca-Cola, Diet Coke or Coke Zero.

Greene King has launched its annual campaign to encourage responsible drivers this Christmas. Picture: Greene King/Coca-Cola
Greene King has launched its annual campaign to encourage responsible drivers this Christmas. Picture: Greene King/Coca-Cola

The partnership between Greene King and Coca-Cola is now in its 12th year and was originally based on a buy-one-get-one-free offer, but has expanded year on year.

Other prizes on offer include £100 Red Letter Days vouchers and £25 Greene King gift cards.

Ashleigh Egan, Trade Marketing Controller at Greene King, said: “Celebrating Christmas at the pub with friends and family is sadly something that many of us did not have the chance to do in 2020, and reuniting at the pub for Christmas this year is going to be incredibly special.

“That’s why we’re investing more than ever in Coca-Cola’s Hero the Driver campaign to champion the designated drivers from each Christmas party and family group who are choosing not to drink alcohol so they can safely drive people home at the end of the night.”

Karen Yates-Hills, Away-From-Home Sales Director at Coca-Cola Europacific Partners GB, said: “Coca-Cola’s brand purpose is about bringing people together and creating real magic – and after scaled-down festivities last year, we wanted to once again enhance the Christmas experience for consumers when socialising outside of the home.

“We’d like to thank Greene King for partnering with us for more than 10 years on the Designated Driver campaign, helping to promote responsible drinking in pubs up and down the country. We hope this campaign will help Greene King encourage more customers to visit its venues for some much-needed festive cheer, whilst rewarding the driver who is helping everyone get home safely.”

Everyone taking part is guaranteed to get a voucher for a free 330ml bottle of Coca-Cola, Diet Coke or Coca-Cola Zero Sugar and will also be in with a chance of winning additional prizes from there.

Participating pubs will be decorated with Coca-Cola Hero the Driver signage including a QR code. A customer will need to buy a bottle, can or glass of Coca-Cola, Diet Coke or Coke Zero from a participating Green King pub.

The customer can scan the QR code on the sign and enter their details to enter the competition, and then scan the Coca-Cola logo on the bottle, can or glass.

They then receive a voucher for their free drink via email and also find out if they have won a prize. Winners receive their prizes direct from Coca-Cola.

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