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Greene King sets out new programme for recruitment with report

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A Bury St Edmunds pub company and brewer has announced a new recruitment programme for ex-offenders and training for 20,000 apprentices.

Greene King's The Stepping Up Report, is aimed at challenging the barriers of social mobility and providing commitment to create the best opportunities for individuals from all backgrounds in the hospitality sector.

Izii Pearson, general manager of the Ship in Bedford, who joined Greene King through their apprenticeship programme and developed her career
Izii Pearson, general manager of the Ship in Bedford, who joined Greene King through their apprenticeship programme and developed her career

Rooney Anand, chief executive officer of Greene King said: “Having served the nation for over two hundred years, we’ve witnessed the hospitality industry’s ability to propel social mobility time and time again.

“Of course, promoting and engendering social mobility isn’t easy and there’s no magic formula - it needs commitment and effort and we all need to play our part, but I hope that through sharing our efforts, we can encourage others in hospitality to help the cause, step up to the challenge and help make a real difference.”

The report was launched at a reception in Parliament today and supported by Education Secretary Damian Hinds,

Greene King have set out five ambitions to encourage greater social mobility:

1. Releasing Potential, a new employment programme for ex-offenders. Working with the Ministry of Justice, the charity Only A Pavement Away and partners Novus, Clean Sheet and Sodexo, supporting 50 individuals in the first year – initially working with prisons in the North West and London.

2.A new commitment to supporting 20,000 apprentices by 2022.

3. becoming the first hospitality company to be a signatory to Business in the Community’s Race at Work Charter. This will see the appointment of an Executive Sponsor for Race, working towards the capturing of ethnicity data and acting to support the career progression of ethnic minorities.

4. Pledging to increase internal appointments to pub general manager from 64% to 80%.

5. To extending the company’s partnership with The Prince’s Trust for a fourth year with a target to increase the number of people being offered a permanent role after successful completion of the ‘Get Into Hospitality’ programme from 61% to 75%.

Damian Hinds, said: "Everyone should have the chance to fulfil that spark of potential that exists in all of us. That is why creating opportunities and real change in the lives of young people is a shared responsibility.

"Businesses like Greene King are playing a critical role in promoting social mobility. This scheme is supporting in-house training, offering apprenticeships and helping ex-offenders get back into work, making sure people have skills and qualifications needed for success.”

The report also calls on the Government to focus on issues including giving greater support in promoting hospitality as a skilled profession, recognising the importance of social mobility as a cross-government priority, and continuing to champion apprenticeships.