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British Wedding Awards short-listed bridal store House of Snow targets three awards in three years at London ceremony in February

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Bury St Edmunds-based bridal shop House of Snow has been short-listed for the best bridal retailer award in the upcoming British Wedding Awards.

The shop, in Hatter Street, has already claimed two awards since it opened in 2017.

It won an award for best new bridal retailer in the country that year, before adding a bridal retailer of the year for the east of England title in 2018.

Staff in front of the House of Snow store in Hatter Street, Bury
Staff in front of the House of Snow store in Hatter Street, Bury

If House of Snow can overcome the numerous big retailers it is up against for this latest award, it will complete a hat-trick of accolades in the three years since opening.

Store owner Harriet Faux expressed her delight at being short-listed for the award: “We’re very excited. The award would be huge for us, especially considering the retailers we are up against,” she said.

The winner of the award will be decided at a ceremony in London in February, and few would bet against the luxury boutique store adding another award to its growing resume.

House of Snow works with five world-renowned designers to create its dresses and accessories and has grown quickly in reputation since it opened.

When asked about the reasons for the store’s success, Harriet said: “We pride ourselves on customer service which means people talk about us because of the very high level of service.

“There are five members of staff on our team and we all stay in contact with customers throughout the run-up to their wedding. They end up feeling like we’re family.”

And it’s building good relationships with customers that Harriet said is most important.

“We’re a small, intimate store and while we want to grow, our priority is that we maintain that intimacy,” she said.

The British Wedding Awards has numerous categories, but the best bridal retailer title is the most coveted, with ten stores short-listed for the 2020 award.

House of Snow will be going up against last year’s winner Sass & Grace, along with other stores such as London Bride Couture, Heavenly Wedding Belles and Love Story Bridal.

To vote for a winner, visit www.thebritishweddingawards.com/vote/