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Aspall Cyder completes huge £13m site renovations after £16m Molson Coors Beverage Company investment

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Aspall Cyder has undergone a huge site revamp after a large investment from a drink company.

Molson Coors Beverage Company has completed a £13m renovation of the historic Aspall Cyder House in the village of Aspall, Suffolk, as part of their £16m investment in the brand.

A three-year renovation project has seen 'significant modernisation' at the almost 300-year-old site, increasing production capacity by nearly 60 per cent.

A £13m renovation has been completed at the Aspall Cyder site in Aspall. (56602633)
A £13m renovation has been completed at the Aspall Cyder site in Aspall. (56602633)

The investment followed Molson Coors’ acquisition of Aspall in 2018.

The company committed to invest in the cider brand's operation and ambition to create high-quality cider, vinegar and apple juices.

Renovations at the Cyder House include upgrades to the waste water treatment plant to reduce the site’s environmental impact and a new dedicated weighbridge so lorries transporting the cider can be precisely weighed on-site which in turn reduces the number of trips needed to deliver goods to customers.

This aerial image shows the improvements to the Aspall Cyder site. (56602659)
This aerial image shows the improvements to the Aspall Cyder site. (56602659)

Aspall is also set to launch a new £3m advertising and marketing campaign this summer. This campaign will see Aspall Cyder appear on television for the first time ever.

Damian Mills, Head of Supply Chain who has worked at Aspall since 2010, said: “Aspall has been produced on site for nearly 300 years and is one of Suffolk’s best-loved exports. Our investment in the Cyder House will ensure this continues for many years to come.

“The renovation is good for us and for the village of Aspall, which is such an important part of our brand’s heritage. We’ve become more efficient, reduced our environmental impact on the local area, all while creating a more productive manufacturing process that will enable us to grow and continue to play a valuable part in the local economy.”

The multi-million-pound investment in the Cyder House also included construction of a new fermentation building to modernise the process, and reformatting of the ‘tank farm’, where the cyder is blended and stored, to create space for future expansion.

Henry Chevallier Guild, eighth-generation of the founding family of Aspall Cyder and brand ambassador, said: “Since Molson Coors acquired Aspall in 2018, I’ve worked closely with the management team to ensure that the passion our family established over hundreds of years for producing exceptional quality products, grounded in our local community, has continued.

"This investment demonstrates the scale of Molson Coors’ commitment to the Aspall brand and will ensure Aspall’s premium products have a very bright future.”