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The Wolf Way cycling adventure around Suffolk set for official launch in Bury St Edmunds





A new long distance multi-day cycling adventure around Suffolk designed by two enthusiasts is set to be officially launched in Bury St Edmunds on Friday.

The Wolf Way is a 248 mile route that captures the best of the county’s landscape, history, attractions and hidden gems via bridleways, tracks, paths and quiet back lanes.

Chris Bower and Sharon Calton, of Fornham All Saints, have spent the past year designing and testing the Wolf Way route and developing a range of alternative sections, or ‘cubs’, so that all levels of rider can experience a cycling adventure.

The Wolf Way is set to be officially launched in Bury St Edmunds on Friday. Picture: Chris Bower
The Wolf Way is set to be officially launched in Bury St Edmunds on Friday. Picture: Chris Bower

The cycling enthusiasts are thrilled it has now been announced and are encouraging people to get involved.

Chris, 53, who is a scientist and engineer, said: “We are super excited and it’s absolutely brilliant to see it getting out there now.

“Suffolk has got some amazing people and just getting people out and about is hugely satisfying to see.

Cycling enthusiasts Chris Bower and Sharon Calton have spent the past year designing and testing the Wolf Way route. Picture: Chris Bower
Cycling enthusiasts Chris Bower and Sharon Calton have spent the past year designing and testing the Wolf Way route. Picture: Chris Bower

“We want to encourage residents and visitors to be more active and explore the local fantastic countryside, towns and villages.

“Cycling the Wolf Way can be a challenge, or a more leisurely pursuit and it can be completed over a short break or taking your time with the family and visiting sections throughout the year.”

The duo said their favourite part of the route is along the east coast of the county, where you can reach the most easterly point of the UK at Ness Point in Lowestoft.

The Wolf Way is a 400 km/248 mile cycling route. Picture: Chris Bower
The Wolf Way is a 400 km/248 mile cycling route. Picture: Chris Bower

Sharon, 53, who is a cycle coach and runs a reformer pilates studio in Bury, said: “We’re proud to be involved in this and it was a lot of fun going round the different parts of the region.

“The whole route changes so much from forest tracks to sandy paths and it's the variety that makes it so interesting.

“Seeing people ride it is the biggest joy and it’s such a pleasure seeing people’s really positive feedback to it all.”

The long distance route captures the county’s landscape, history and attractions. Picture: Chris Bower
The long distance route captures the county’s landscape, history and attractions. Picture: Chris Bower

The Wolf Way takes its name from the protector of St Edmund, whose legacy echoes around the region in place names, monasteries and monuments.

Supported by Suffolk Growth, Cycling UK and Suffolk County Council, the organisers are already seeing interest from cycle tourists domestically and visitors from Europe.

Richard Hunt, from Suffolk Growth, said: “The Wolf Way helps visitors explore the county, taking time to stay, eat and drink, and visit the many destinations and attractions on the route.

The Wolf Way takes its name from the protector of St Edmund
The Wolf Way takes its name from the protector of St Edmund

“It creates a year-round opportunity to engage that market, as well as serving local communities as day visitors.

“We’re calling for visitor economy businesses to get involved and make the most of this opportunity.”

The Wolf Way can be viewed here along with downloadable routes and points of interest mapping and storyboards.

Suffolk has already built a positive cycle friendly reputation on the back of hosting the Tour of Britain and Women’s tour races.