Bury St Edmunds The One Bull, owned by pub company Gusto Pronto, starts own Eat Out to Help Out scheme amid cancellations and fears for industry
The company behind a Bury St Edmunds pub has launched its own Eat Out to Help Out scheme in a bid to keep the hospitality industry alive following a difficult December.
The One Bull on Angel Hill, owned by Gusto Pronto, is offering 50 per cent off food on Tuesdays and Wednesdays all through January following what has been described as a 30% decrease in sales last month.
The Fox in Bulmer Tye, near Sudbury, The Cadogan in Ingham and The Crown in Hartest will also be offering the discount as the company attempts to replicate the government Eat Out to Help Out scheme introduced following the first lockdown.
David Marjoram, owner of Gusto Pronto, said The One Bull lost just under 1000 bookings during December. While some of these were backfilled, many could not be as they were cancelled at such late notice.
Mr Marjoram believes this was due to Christmas parties and meals out being cancelled by worried companies or guests not arriving due to their own fears or illness.
"December is a very important month in hospitality, it is the biggest month of the year, so cancellations are hard," he said.
"Although it ended up being a pretty standard month, it wasn't a typical December and was around 30% down."
It is hoped the initiative, which began on January 1, will keep the pub and its contributors popular throughout the slower months of January and February as well as helping the staff to stay positive.
Mr Marjoram also believes the scheme will ensure his suppliers continue to succeed as more orders in his pubs means more produce is needed from butchers and bakers.
"It has been really well received so far. Yesterday we were fully booked in the evening," he said.
"I think it would be a helpful scheme to bring back and the industry at large would really benefit from it.
"It enables us to help the rest of the supply chain and it felt like a very positive scheme."