Bury St Edmunds brewery Greene King launches 'nation's first ever green burger' in aid of cancer charity
A Bury St Edmunds brewery has launched what it says is 'the nation's first ever green burger' to support a cancer charity during a 'fund-raising crisis'.
Greene King and Hungry Horse will donate £1 from every one of the brightly coloured burgers sold to Macmillan Cancer Support.
The green burger buns have been ‘dyed’ with spinach to match the charity’s green branding.
The limited-edition burger, dubbed the ‘Greene Warrior’, will be available at 600 pubs until September 30, or while stocks last.
Macmillan anticipates a loss of 35 to 50 per cent of its fund-raising revenue this year which it uses to deliver vital services to people living with cancer and to people working in the NHS.
Since partnering with Macmillan in 2014, Greene King has raised more than £7 million for the charity, with its annual ‘Macmillan May’ initiative, which was postponed until September due to Covid-19, previously expected to raise around £1 million in donations.
Pubs will be supporting the fund-raising efforts throughout September with a number of activities including Macmillan coffee mornings, virtual fun runs and pub quizzes.
Andy Wilson, managing director of destination food brands at Greene King said: “It’s been a challenging year for Macmillan which is experiencing a fund-raising crisis due to Covid-19, so we hope the launch of our new green burger will help provide guests with a quirky, and delicious way of helping to support the charity at a time of need.
"While it might look slightly unusual, the Greene Warrior is a delicious way to do your bit for a very important cause – with its eye-catching appearance, tasty chicken or beef patty and ‘Macmillan’ mac ‘n’ cheese filling, it’s guaranteed to be a crowd pleaser for local burger lovers."
Rachel Gascoigne, senior partnerships manager at Macmillan Cancer Support, said: "Our partnership with Greene King is so successful and our sincere thanks go to their customers and team members.
"We are almost entirely reliant on the generosity of our partners and the public and are grateful to Greene King and Hungry Horse for their kind donation on every Greene Warrior burger and Mint-Millan dessert purchased in September."