Haverhill and Bury St Edmunds gain new Trovr reverse vending machines after enthusiastic response to six-month West Suffolk Council trial

Two towns have gained new reverse vending machines following a six month trial.

West Suffolk Council announced, thanks to an ‘enthusiastic response’, it had installed the new Trovr machines at Howden Insurance, in Brentgovel Street, Bury St Edmunds, and at Haverhill Leisure Centre.

Earlier this year, it became the first council in the country to get behind the unique recycling initiative with machines at the Parkway multi-storey, The Guineas, in Newmarket, and Newmarket Leisure Centre.

Trovr uses a smartphone app to incentivise recycling through points-based rewards.

People can set up an account then recycle empty single-use drinks bottles and cans, but not multipack items.

The recycling transition is then registered, then points are collected which can be claimed or exchanged for vouchers or discounts at both local and national businesses.

Cllr Gerald Kelly, cabinet members for governance, regulatory and environment at West Suffolk Council, said: “It is fantastic to see the local community's enthusiastic support for the project.

“I am thrilled that Trovr has expanded the reverse vending scheme in West Suffolk.”

The UK government has announced that from 2027, a Deposit Return Scheme (DRS) will be introduced across England, Wales and Northern Ireland.

By working with Trovr, West Suffolk residents will be ahead of the curve in using such a scheme.

Nick Yeatman, chief executive officer of Trovr, said: “At Trovr, we're thrilled to see the community's enthusiasm for recycling and how well the reverse vending machines and Trovr app have been received in West Suffolk.

“This expansion is a testament to the local commitment to sustainable practices.”