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Bury St Edmunds to be showcased in film inspired by Christmas TV adverts in alternative celebrations to town's festive lights switch-on




Taking inspiration from department stores’ Christmas TV adverts, a festive film has been produced to showcase Bury St Edmunds businesses as part of alternative celebrations to the town’s lights switch-on.

The video, ‘A Bury Merry Christmas’, follows a little girl’s story of a magical Christmas in the town and features independent shops and larger brands as well as some landmarks.

It will premiere at 7pm this Friday, which is also St Edmund’s Day, on the Our Bury St Edmunds Facebook page and the town’s Christmas lights will be switched on at intervals after the film is aired but there will be no official event due to the pandemic. A trailer for the film was released today.

Mark Cordell, chief executive of Our Bury St Edmunds Business Improvement District, said the aim of the film was to make the town a talking point and destination to visit for Christmas shopping or celebrations when hospitality venues reopen.

“When we knew we were not going to be able to hold our usual switch-on night the team at Our Bury St Edmunds wanted to do something more than just a virtual ceremony,” he said.

“When lockdown was announced we also wanted to be sure we weren’t doing anything that might encourage people to gather in the town thinking there would be something to see as the lights went on.”

Mark Cordell, chief executive of Our Bury St Edmunds Business Improvement District. Picture by Mark Westley
Mark Cordell, chief executive of Our Bury St Edmunds Business Improvement District. Picture by Mark Westley

The video was produced and directed by Bury-based Allegro Creative Agency after financial support from the town council.

Meanwhile, charities and community groups which would usually take centre stage at the lights switch-on will feature in a day of broadcasting by radio station RWSfm 103.3 from 7am on Friday.

Charities to be featured include 1st Bury Scouts, My WiSH, St Nicholas Hospice and The Bury Drop In.

There will be specially recorded musical performances by Britain’s Got Talent semi-finalist Souparnika Nair, Westley Middle School and Suffolk Constabulary Male Voice Choir among others which will be broadcast in the afternoon.

RWSfm closes its broadcast with a countdown from Bury St Edmunds Mayor Peter Thompson and Father Christmas before the BID’s video airs.

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To watch the film at 7pm on Friday, visit www.facebook.com/ourburystedmunds