SEIBEL, formerly Shoephoric, welcomes back customers in Bury St Edmunds and Stowmarket following revamp

A popular shoe shop chain is welcoming customers back to its two stores after a rebrand and refurbishment — marking a new chapter for the business.

SEIBEL, formerly Shoephoric, officially reopened its doors in Abbeygate Street, Bury St Edmunds, and Ipswich Street, Stowmarket, with a fresh look to go with its new name.

The footwear retailer, which first opened in 2008, announced its rebrand last month and customers can now see the transformation for themselves.

Mandy Payne, long-serving manager of both stores, said: “We’re thrilled to welcome customers back into our newly refurbished spaces.

“The new look reflects the quality and care we put into everything — from our customer service and the footwear we stock.”

Despite the new name, the same team remains in plac and shoppers will still find footwear brands including Fly London, Pikolinos, Rieker, Josef Seibel, Legero, Birkenstock and Gabor.