Lucinda Sloane, of Bird Media, explains why regular blog posts can be good for business

Is writing your business blog a task that continually tumbles down the to-do list? If so, you need to read this.

There are a multitude of benefits of blogging for your business.

I’ve selected my top five to inspire you to start writing today.

It positions you as an expert in your field

Which you are, right? So, why not share this wealth of knowledge and position yourself as a thought leader? A blog offers the opportunity to provide valuable advice, answer frequently asked questions, solve problems, and share ideas – and your customers will thank you for it.

It increases sales of products and services

Blogging is a platform to promote your products or services, but a word of warning here: avoid the heavy and hard sales push. A blog provides the perfect opportunity to explain your ‘business why’, show how your products or services will benefit your customers, and express your brand voice so people organically buy into you.

It drives website traffic

Google loves active websites where content is relevant and regularly updated. Blogging is a great way to ensure your website content is continually refreshed and is seen as a source of valuable information. For every blog you publish, you increase your opportunity to appear in search results thereby driving more organic traffic to your website.

It generates a bank of marketing content

You’ve spent time (and money if outsourcing to a copywriter) carefully planning and crafting your blog, and you’re proud of what you have produced. So make the most of it. All that wonderful content can be easily repurposed as soundbites, take-home messages or key learnings on your social media channels.

It attracts new customers

In the digital world, people love to share. Producing valuable, share-worthy blog content acts the same as word-of-mouth recommendations. Your customers will share content that they feel others would benefit from, engage with and relate to, thereby widening your reach and attracting new audiences.

For further information about blogging for your business contact me directly by emailing lucinda.sloane@thisisbirdmedia.com

Visit www.thisisbirdmedia.com or follow Lucinda on LinkedIn www.linkedin.com/in/lucinda-sloane

-- Business Surgery appears each Friday in the Bury Free Press