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Lucinda Sloane, of Bird Media, explains how to get your blog posts noticed

As a business owner and expert in your field, you feel like you’ve got something worth saying, so you’ve spent valuable time and effort crafting a beautifully worded blog that shares your wealth of knowledge and experience.

And you want people to read it, right?

So, let’s get that blog post noticed.

Lucinda Sloane, of Bird Media
Lucinda Sloane, of Bird Media

Here’s how:

Share it

This may seem obvious, but it is not uncommon for a blog to be published and not publicised. Your blog needs to be shared far and wide. Don’t be shy, shout about it! Try:

  • Sharing snippets as teasers on your social media channels
  • Publishing in part or in full as an article on your LinkedIn profile
  • Sending as an eNewsletter to your subscribers
  • Turning your blog into a YouTube video or a podcast episode

Write a blog that answers a question

Google loves blogs that answer a question and will often prioritise these as “Featured Snippets” at the top of search results. Over a third of Google users click on featured snippets. Why? Because they’re informative and offer an immediate answer to their question. Plus (here’s the best part), you don’t have to pay for your blog to appear as a featured snippet. All you need to do is ensure your blog is relevant and provides value to the reader.

Prioritise quality over quantity

There is no ideal length for your blog to rank on search engines or be shared on social media. It is the quality, accuracy and relevance of your content that will get your blog noticed. However, to be seen as an authority on your chosen subject, it is likely you’ll need to provide a comprehensive explanation. As a rule of thumb, I recommend aiming for between 1,500 and 2,000 words for “how to” or “what is” style blogs. But in all cases, avoid the waffle.

Include keywords in your copy

For your blog to be discoverable by readers via Google, it needs to be optimised for search engines. This is achieved by including relevant keywords in your copy. Keywords demonstrate the subject matter of your blog to both Google and to your reader, so they need to be consistent and visible. For example, if you’re writing about “social media marketing” this needs to appear in your title and, ideally, within the first 100 words of your blog. But, a word of warning here, do not overload your blog with keywords – otherwise known as keyword stuffing – as you risk jeopardising the quality of your content.

Bird Media
Bird Media

Are you struggling to get your blogs noticed? Stuck for topics? Confused by SEO? I can help. Contact me directly by emailing lucinda.sloane@thisisbirdmedia.com or follow me on LinkedIn for more advice and tips - www.linkedin.com/in/lucinda-sloane