Redgrave couple start Brownie and the Bean delivery service after appearing on Escape to the Country
Following their televised move from London three years ago, a Suffolk couple have tapped into the unlikely market of homemade and home-delivered brownies.
After being selected to appear in BBC property show Escape to the Country, Charlotte and Luke Giddings, from Redgrave, gave up their high-flying city jobs in search of pastures new in the Suffolk countryside.
Audiences watched as the couple found their dream home and began to draw up ambitious plans to convert a horse trailer into a pop-up food stall, specialising in brownies, coffee and fresh pastries.
Yet it was only once the cameras stopped rolling and the TV crew had packed up and left that the action really started.
Not only had the pair found a picturesque country village to raise their two children – five-year-old Delores and three-year-old Rudy – it proved fertile ground for their new family-run delivery service, Brownie and the Bean.
“People here have a keen eye for buying local,” said Mrs Giddings.
“They’re so supportive, and really get what we’re doing. And they love that we’re a family business.”
The 40-year-old takes care of the administrative side of the business, while Mr Giddings, 35, pulls the strings in the kitchen.
“It took off to such an extent that we couldn’t take any more orders, because I was in the car all the time,” said Mrs Giddings, who is originally from Oxford.
“We had to get a website built and postal boxes to put the brownies in. The response from people has just been incredible, but, most importantly, they love the product.”
And therein lies the secret to their success; while larger companies will produce their brownies en masse, the Giddings are afforded the luxury of taking it one brownie at a time.
“It’s the amount of time each brownie is given,” Mrs Giddings added. “We only do small batches and Luke personally hand crafts every aspect of the brownie.
“Because, for us, it’s all about the craft of it.”
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