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Marketing: Kim Morrison explains why social media engagement is essential

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Every business on social media needs an engaged audience.

It doesn’t matter what your niche or target market is, platforms like Facebook and Twitter offer invaluable direct access to your customers.

Social media doesn’t generally drive sales directly, but engaging your followers there offers even more important benefits.

Get to know your audience (Picture: iStock)
Get to know your audience (Picture: iStock)


Social media can help you build your brand. By being active there broadcasting your message to the world, you can help to convey what your business is all about. Remember, branding is about more than just a logo. Through your presence on sites like Facebook and LinkedIn, you can produce content, interact directly, and show people what your company is about. New people will find you there and instantly grasp your brand values.


There’s simply no better way to get to know your audience than by engaging with them on social media. In addition to offering robust profiles where you can gain insights about your followers’ demographics and tastes, you can also learn a great deal about them through personal interactions on the site. By consuming and commenting on each other’s content, participating in groups, and personal messaging, you can get to know each member of your audience on a personal level.


Today more than ever, people expect to have genuine human relationships with the companies they buy from. Social media gives you the opportunity to create and nurture these genuine relationships through interacting personally with your audience. By engaging with your audience, you give your followers the chance to see you as a trustworthy and helpful friend, rather than a company that’s only interested in selling to them.


Social media can help you create highly profitable partnerships with other businesses. You can connect with similar companies, influencers, journalists, potential joint venture partners, and others through these platforms. It’s easy to connect and pitch your idea for a win-win relationship to help both of you grow and earn more. These sites give you access to everyone in your industry and beyond.


No matter what your business goals are, growing an engaged audience on social media can help you achieve them. It’s a great way to gain exposure and cast your net wide. With a pool of potential leads such as this, you can easily call your followers to action and lead them to read your blog, sign up for your email list, join your membership site, try out your app, or buy your product. I believe that social media, used the right way, is an essential tool that no business today can survive without.

Contact Kim via: kim@morrmarketing.co.uk

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