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Haverhill business get into gear for Women's Tour with a creative town trail

A town trail that promotes Haverhill business and the forthcoming The Women’s Tour has been launched.

The Heart of Haverhill business group and Haverhill Town Council joined forces to encourage businesses to host decorated bikes in their premises.

The partnership comes ahead of The Women’s Tour, which will arrive in Haverhill on Saturday, October 9, when the last stage of the prestigious race starts in the town before winding its way through Suffolk and ending in Felixstowe.

The Women's Tour town trail being launched outside the Craft Basket in Queen's Square, Haverhill. Contributed picture
The Women's Tour town trail being launched outside the Craft Basket in Queen's Square, Haverhill. Contributed picture

Some 25 businesses and groups have signed up, with a trail linking them all hosted on Heart of Haverhill’s Loyal Free app.

Every participant who finds all the bikes via the app will be entered into a draw, with the trail starting on Monday, September 27 until the day of the race.

Julie Clark, Haverhill Town Centre Manager, said: “It is fantastic to have The Women’s Tour starting in the town and we felt a special trail would be a great way to promote the exciting event.

“The race will shine a spotlight on Haverhill and our businesses and The Women’s Tour bike trail is a great way to build up the excitement.

“We would like to thank Abbeycroft Leisure and Haverhill Arts Centre for donating a family membership and pantomime tickets respectively and to every individual, group and business who have either decorated or are hosting a bike.”

Nick Keeble, the town council arts and leisure manager, said: “We wanted to do something a little different to commemorate The Women’s Tour coming to Haverhill and we are delighted with the response we have had.”

Haverhill Town Council has spearheaded a campaign to get bikes donated and decorated with Julie encouraging businesses to sign up to host one in the build-up to the race.

Each business will have a poster and unique QR code which must be scanned on to the Loyal Free app, which was launched by Heart of Haverhill to support local businesses and residents alike with a host of special offers.

The trail was launched at The Craft Basket, in Queen’s Square, whose owner Sue Vallis has decorated a craft-themed bike with the help of her Knit and Natters group and friends.

To find out more about the town trail and instructions to download the app, please visit HERE.

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