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Haverhill tiling firm Grout of this World celebrating after coming second in UK poll



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With no website and little social media presence a Haverhill tiler has pulled of impressive achievement by coming second in a national poll to find ‘Britain’s Best Small Business Names’ - all with a humorous pun in them.

Grout of this World, as Daryl Hester’s business is known, came second in the online ballot run by Simply Business, having been shortlisted in the final ten out of some 1,500 initial entrants.

Although the only prize awarded went to the winner, East London-based speciality coffee roasters Perky Blenders, Daryl, who has run his business for 16 years, was still delighted, especially, he said, as he has no company website and a limited social media presence to raise his profile.

Daryl Hester, owner of Grout of this World. Picture: Mark Westley
Daryl Hester, owner of Grout of this World. Picture: Mark Westley

The 55-year-old, of Falklands Road, Haverhill, said: “We are really pleased. It’s a little bit of recognition.

“I’m proud of where we ended up. It’s great. It’s a nice achievement.”

Daryl admits that the choice of name is more down to his wife Sheena than himself.

She put out a request to some friends and acquaintances to help him come up with a name, and after someone suggested Grout of this World, the die was cast.

Grout of this World, owned by Daryl Hester, has come second in a poll to find the UK's favourite name for a small business. Picture: Mark Westley
Grout of this World, owned by Daryl Hester, has come second in a poll to find the UK's favourite name for a small business. Picture: Mark Westley

Daryl said: “I said, ‘everyone, I’m having that’. It instantly struck with me.”

He added: “I get lots of customers call up saying they have called me because of the name, nothing else. It certainly resonates.

“A lot of people have said to me they can’t necessarily remember my name but they can remember my company name.

“When we found out we had lost, we knew instantly that we had lost to a coffee business with an online business and I think they they’ve got 20,000 followers on Instagram, so we thought we were never really in it.”

Among the other companies in the top ten (which didn't have any other Suffolk companies in it) were Satisfashion, a personal shopper in Edinburgh, Brewed Awakening, a coffee shop in Manchester and The Air of the Dog, an inflatable pub hire firm in Gravesend, Kent.