Home   Ipswich   News   Article

Subscribe Now

Ipswich business Frugalpac creates 'world's first' paper wine bottle for Anglo-Italian wine brand When in Rome



More news, no ads

LEARN MORE


An Ipswich-based sustainable packaging business has joined forces with an Anglo-Italian wine brand to create their first paper bottle.

Frugalpac, the company behind the design, teamed up with When in Rome to make the paper packaging, which has already been selected by Ocado and will be available to buy as early as May.

The Ipswich business created the paper wine bottles as a solution to the carbon footprint that comes with single-use glass bottles which, as well as the transportation of the wine, makes up 39 per cent of the industry's carbon emissions.

Ipswich-based sustainable packaging company, Frugalpac, have joined forces with Anglo-Italian wine brand, When in Rome to create their first paper bottle. Picture: When in Rome
Ipswich-based sustainable packaging company, Frugalpac, have joined forces with Anglo-Italian wine brand, When in Rome to create their first paper bottle. Picture: When in Rome

“Our paper bottles are made from 94% recycled paper and have a carbon footprint 84% lower than a single-use glass bottle”, said Rob Malin, Founder of When in Rome.

“The Frugal Bottle combines all of the eco advantages of our bag-in-box format with the obvious advantage that it has the same shape, capacity and price point of other premium brands still being sold in single-use glass bottles.”

One of When in Rome's best sellers, the Pecorino IGP Terre di Chieti, will be one of the wines available in paper format. The Rosato and the Primitivo IGP Puglia will also come in the sustainable packaging.

Single-use glass bottles and their transportation are two of the biggest contributors to a wine’s carbon footprint. Picture: When in Rome
Single-use glass bottles and their transportation are two of the biggest contributors to a wine’s carbon footprint. Picture: When in Rome
The wine will be on sale through Ocado as early as May. Picture: When in Rome
The wine will be on sale through Ocado as early as May. Picture: When in Rome

As of last year, When in Rome were the first wine brand in the UK to go public with their climate footprint with the help of sustainability experts, Carbon Cloud.

Rob Malin said: “This was just the start of our commitment towards radical transparency on the climate impact of our business activities.

“With the launch of our new paper bottle, we feel we’re really making our mark on the industry, particularly when it comes to encouraging others to follow in our footsteps towards a more sustainable future.”

Speaking on the quality of alt-format wines in the industry, Rob believes that perspectives need to shift when it comes to associating bag-in-box and cans with a poorer quality of wine.

This comes as part of Frugalpac's global mission to decarbonise the food and drinks industry. Picture: When in Rome
This comes as part of Frugalpac's global mission to decarbonise the food and drinks industry. Picture: When in Rome

He said: “We believe great wine doesn’t have to come in glass bottles. There has always been this stereotype associated with alt-format wine, that the quality doesn’t perhaps match that of wines found in glass bottles. Yet we’re here to prove that whether you’re drinking from a glass bottle or a paper bottle, the quality of the wine is not impacted.”

Malcolm Waugh, CEO of Frugalpac said: “We’re thrilled that When in Rome has chosen to join the paper bottle revolution. They’ve pioneered the use of alternative wine formats with bag-in-box and cans and we’re sure our Frugal Bottle will be a huge success for them.

“So from now on, When In Rome, buy a paper bottle!”

Rob Grimes, Buying Manager of Ocado said; 'I'm very excited to be able to bring the When in Rome Paper bottle into our range at Ocado. It's great to see the team consistently pushing the boundaries of wine packaging and leading the way in making the category more sustainable.

"Add in the fact that the wine inside is top quality, I have no doubts our customers will love this addition to our range.'