Inside Ed Sheeran’s takeover of Ipswich pub, The Thomas Wolsey, in St Peter’s Street

Ed Sheeran’s takeover of a popular Ipswich pub has been a roaring success, its landlord has said.

The Suffolk superstar sent punters pouring into The Thomas Wolsey, in St Peter’s Street, on Sunday as part of a temporary rebrand to market his latest album.

That morning, the pub had secretly adorned itself with new signs and Sheeran memorabilia shortly before he performed a private, pop-up gig.

Damon Jeffery, who runs the pub, said he had struggled to keep news of the takeover a secret and was blown away by people gathering in the streets outside to see what was happening.

The gig saw Framlingham-born Ed perform his new single The Old Phone – which the pub has temporarily named itself as – and play an hour-long set to dozens of lucky fans plus hundreds congregated outside.

Damon said: “The entire thing was surreal. It had been building up, there was lots of pressure and I didn’t want to get it wrong, but the whole day was outstanding. I couldn’t sleep afterwards and my adrenaline was going for days.

“There were maybe 30 to 40 VIP fans inside the pub and about 200 to 300 people outside. Ed told us to keep the windows open so everyone could hear. He was electric on the day, there wasn’t someone who wasn’t dancing.

“Ed just picked up his guitar and started playing. It was a special gig that was a privilege to be a part of.”

Damon said his team were contacted last week by Ed’s record label, having been recommended for the rebrand.

Damon felt the occasion was the perfect way to celebrate Ipswich and live music, with the pub hosting bands each week.

The launch of The Old Phone coincided with Star Wars Day – May 4 – and will last until May 18.

The pub will feature new menu items at Ed’s request, including potato smiles and pictures of the singer dot the pub, many of which will stay up when it returns to normal.

The entire team at the Thomas Wolsey also donned the kits of Ed’s beloved Ipswich Town on the day.

Fans even snapped pictures with celebrities, including Tractor Boys manager Kieran McKenna and Omid Djalili.

Damon said the gig was timed perfectly, with news of Ed’s three planned shows at Portman Road following on Tuesday.

He said the rebrand has been so popular, people are contacting him from as far afield as Australia planning a visit.

He added: “I can’t see anyone not liking Ed. Not just in terms of music, but how down to earth and friendly he is, and what he does for Ipswich.

“I’ve been in the pub business for 20 years. It’s tough right now and, as an independent, you have to fight for every penny you earn, so this has been a huge boost for us. He even thanked us for hosting it.

“We will keep campaigning for live music, keep being that pub and offering something special in this beautiful building.”