Ed Sheeran and Fabio Wardley reveal Ipswich Town's new Umbro kits for 2022/23
International music superstar Ed Sheeran has surprised Ipswich Town supporters by appearing in their new Umbro kit designs on the club's launch day.
It was revealed earlier this week that the Framlingham-based star will have his Mathematics tour logo on the front of the 2022/23 shirts for a second season.
There had been talk on social media among supporters hoping the club might have a new signing in the eagerly-anticipated first picture of the new kits. But it proved to be their main shirt sponsor himself adorning it at the end of a video again starring a fellow famous fan – Ipswich boxer Fabio Wardley.
Both Town's men and women's sides will don the distinctive double-diamond from British manufacturer Umbro after the club announced an initial four-year deal following the end of the seven-year Adidas partnership.
The new home kit appears to be a nod to the Umbro design worn by the Blues in their Second Division title-winning season that saw them promoted to the inaugural Premier League – a feat which recently celebrated its 30th anniversary.
The home shirt – with red and blue collar and white at the end of part of the sleeves –features a distorted linear graphic, inspired by the architectural lines and structure of the Cobbold Stand at Portman Road. Knitted white pique shorts and blue socks with white part hoop complete the kit.
The away kit reverts to black and red, paying homage to two iconic Town strips – the 1992/93 third kit and the 1993/94 away kit. Both were supplied by Umbro and worn by Town in the Premier League. The red and black shirt features a graphic front, back body stripe and raglan sleeves.
Despite supporters picking up on the club's famous three stars – for winning the First Division in 191/62, FA Cup in 1978 and UEFA Cup in 1981 – not appearing above the badge on the front, they do appear across the top of the back of the shirts.
The Ipswich Town Foundation’s logo also features on the back of both the home and away shirts.
Having recently changed its name from Ipswich Town Community Trust, the Foundation is the charitable arm of the football club and was relaunched in September 2019.
In under three years, the number of foundation staff has multiplied by 10 from three to 30, while they now engage with around 7,000 children and vulnerable adults each and every week.
With the club’s continued focus on demonstrating the importance of giving back to the community, the Foundation’s logo will be the back of shirt 'sponsor'. It will feature below the name and number on the back of each replica shirt, raising further awareness for the Foundation and its work in Suffolk and the wider area.
Town CEO Mark Ashton said: "The Foundation and its work will continue to be at the forefront of everything we do at this football club.
"Putting the Foundation on the back of our shirts for the upcoming season will serve as a permanent reminder to our players, staff and supporters of the importance of the community the Club represents."
Adding the logo to a replica shirt will cost supporters £3.50, with all profits going to the Ipswich Town Foundation.
Paul Macro, head of retail operations at Town, told the club website: “It has been great working in partnership with Umbro to deliver two fully bespoke and unique kits.
“Every design or detail that features in the home or away kit has a story behind it. We’re so pleased to finally show them to supporters.
“As well as the home and away product that is currently on pre-order, we’ll also be offering home mini kits from three-six months upwards, away mini kits from two-three years upwards and we will be trialling ladies fit shirts in both the home and away designs. These should all be available on the general sale dates.”
The new home and away kits are now available for pre-order here.
See what SuffolkNews' Ipswich Town columnist Joey Sadler made of the designs in this live reaction video below.
Jonathan McCourt, head of sports marketing at UK Football Umbro said: “We’re proud to share Ipswich Town’s home and away kits for the new season.
“This season’s home kit has a modern feel while still capturing the essence of Ipswich Town Football Club. The away jersey has the hallmarks of the club’s famous kits from both 1992/93 and 1993/94.
“It’s been great to rejoin forces with a club that we share so much history with. We cannot wait to see players and fans alike donning the famous double-diamond once again.”