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'Are you doing enough marketing?' asks Kim Morrison

If you’ve come across the idea of repurposing your content, then you know that eventually you’re not going to be spending all your time creating new content. Even now, it could be argued that spending all your time creating is not going to pay off as much as spending your time selling.

You might have the very best service, course or widget on the market in your niche but make pennies compared to someone with a mediocre product or service who is out there marketing.

You Have a Product

If you’ve finished your website, have a lead magnet, you’ve finished setting up your email list and you have a few products to sell, it’s time to transition into spending more time marketing and less time creating. You need to start making sales. Remember, once you’re making money you can get more help with the work you need to do.

Mark Westley Photography.Kim Morrison Active Business Centre.. (14583953)
Mark Westley Photography.Kim Morrison Active Business Centre.. (14583953)

Always Be Marketing

Most experts say that you need to spend about 80% of your time on marketing. I like to say that you should simply, always be marketing. You can argue that the moment you have anything to show anyone, you should start marketing. Remember marketing isn’t just running an advert, it’s about networking, sending emails, newsletters, flyers, press releases and promoting your business in lots of different types of ways.

Build a Real Business

It’s up to you how you do that but the reality is spending more time marketing means more sales. More sales mean more money. More money means you can hire people and when you hire people, you immediately boost your business from being one accident away from closing to being something you can sell to others or pass on to your kids. You’re building a legacy.


To spend time on SMART marketing tasks, understand what they are. It stands for specific, measurable, achievable, realistic and timely. This really means that you need to spend time using the right type of marketing that you can measure, test, and tweak over time to perfect and get more out of it. Putting it all down in writing helps too.

Write Down Your Marketing Objectives

Using the SMART acronym, write down your marketing objectives, and then match each objective with one or more ways to achieve it. For example, if you set the objective to get 10 new customers in two weeks for your pain reducing body pillow, you want to describe how you’re going to do it so you can pullout the tasks you need to do and put them in your calendar.

Whether you decide you need marketing content or you realise you need to run a Facebook advert, the important thing is that you do something each day to market your business or products directly. Making more offers makes more money. When you organise everything so that you know what tasks to do each day and where you can automate something, you’ll soon start seeing the results you want as long as you keep making more offers to get more sales.

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