Home   Lowestoft   Article

Southwold beach huts the UK's most Instagrammed, proving more popular than Whitstable and Wells-next-the-Sea

The UK's most Instragrammed beach huts have been revealed - with shelters in Suffolk leading the way.

With days out and beach trips currently replacing many foreign getaways it's perhaps no surprise the number of snaps people are sharing of our coastline are also increasing.

But alongside photos of ice creams cones, sun-kissed sandy beaches and sensational sunsets, colourful lines of beach huts are also taking their place in the world of social media with those in Southwold proving to be the popular backdrop for keen photographers publishing their photos to sharing app Instagram.

Brightly-painted beach huts in Southwold, Suffolk
Brightly-painted beach huts in Southwold, Suffolk

According to research by Matalan, which has scoured the location hashtags for 18 of the UK's most popular seaside resorts to determine how many images have been shared on Instagram featuring beach huts, Southwold in Suffolk is home to the most Instagrammed beach huts in the UK with more than 22,000 images of its bright wooden shelters.

Whitstable in Kent is a close second with 20,644 Instagram pictures of the various beach huts along its seafront.

In third place is Norfolk's Wells-next-the-Sea with 12,726 beach hut photographs followed by Bude in Cornwall with more than 10,000 images of the colourful cabins on Instagram.

Mersea Island in Essex takes the fifth spot with 7,144 Instagram photos which feature its pastel coloured huts.

Alongside providing perfect photo backdrops for Instagram app users, the popularity of beach huts is said to have sky rocketed since the start of the pandemic as increasing numbers of people find ways to escape for a rest closer to home, while foreign travel remains difficult because of ongoing coronavirus restrictions.

Last month online rental company beachhuts.com said that internet searches for beach hut hire were up 300% as people went in search of ways to upgrade their British staycation.

Among the popular location searches by its customers were West Beach in Whistable and neighbouring Tankerton Beach as well as Southwold and Felixtowe in Suffolk, St Ives in Cornwall and West Wittering in West Sussex.

Read more: All the latest news from Suffolk