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'Jobfished' documentary: Suffolk sales worker on the shock discovery his company was fake



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A 27-year-old sales worker from Suffolk has described the shock of finding out the design agency he was working for was fake.

Jordan Carter, who now lives in London but grew up in West Row, worked in the sales team at Madbird from roughly October 2020 to March 2021.

The entire job was based from home, and he spent hours trying to sign deals with giant brands, including Comic Relief.

Jordan Carter worked for Madbird for around six months. Picture: Jordan Carter.
Jordan Carter worked for Madbird for around six months. Picture: Jordan Carter.

But what he, alongside dozens of other staff, did not realise was they were working for a fake company.

The revelations come in a BBC documentary, 'Jobfished', which aired on Monday evening and details how 'creative director' Ali Ayad built fake profiles for staff and allegedly stole work from other established agencies.

Now, Jordan is working in recruitment in London, but said he, his family and friends were in shock when they found out Madbird was a con.

Jordan now has a new job in recruitment in London. Picture: Jordan Carter.
Jordan now has a new job in recruitment in London. Picture: Jordan Carter.

"It was hard to even tell your mates," he said. "Obviously I was locked down with my parents and girlfriend, and everyone was just shocked really.

"My dad just couldn't believe it."

He added: "There were just so many emotions really. I was more angry with him (Ali).

"I wasn't really sad, I was almost relieved that I was kind of done with it in a way, and at the same time I wasn't shocked."

Jobfished, which aired on Monday night, sees investigative journalist Catrin Nye uncovering the truth behind Madbird. Picture: BBC.
Jobfished, which aired on Monday night, sees investigative journalist Catrin Nye uncovering the truth behind Madbird. Picture: BBC.

Jordan said there were a few red flags at the start of his stint at Madbird, but by mid-October things were starting to pick up and a new member of the team, Antonia Stuart, joined with almost 10 years of marketing experience.

He was also reporting to Chris Doocey, a sales manager, who was offering him and his colleagues training.

"The reason I stayed for so long, it was because mid-October, November I was starting to get the hang of the work, there was training by Chris and a few others, so obviously it was a bit of a slow start, but the things that they were potentially saying that was going to happen and what I could get out it sounded great and sounded like a great opportunity going forward," Jordan said.

Jordan appeared on 'Jobfished', which aired on BBC Three on Monday night. Picture: BBC.
Jordan appeared on 'Jobfished', which aired on BBC Three on Monday night. Picture: BBC.

He added: "I was reporting to someone who was being conned as well, it wasn't like I was just working for nothing, it didn't feel like that."

Now Jordan is finished with Madbird and working in London he said he was feeling positive.

He is still awaiting the result of a tribunal, the results of which Ali has appealed.