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Forbes includes Southwold, Aldeburgh, Lavenham and RSPB Minsmere as it highlights Suffolk as a staycation destination




An international business magazine has highlighted Suffolk to its readers as their next ‘staycation destination’.

The piece in Forbes, written by Angelina Villa-Clarke on April 22, characterises Suffolk as an ‘unassuming county’ and that when people delve into its hidden gems, it feels as though ‘you have stumbled across a well-kept secret part of the UK’.

It opens with references to popular culture, including Constable ‘putting Suffolk on the map’ with his paintings in the 19th century and more recently pop star Ed Sheeran with his ‘love letter to Suffolk’ Castle On The Hill, which Forbes said caused a 15 per cent increase in visitors to the county the year it was released.

Forbes highlighted Southwold’s ‘traditional pier’ which has recently been reopened under new ownership. Picture: Pattie Tobin
Forbes highlighted Southwold’s ‘traditional pier’ which has recently been reopened under new ownership. Picture: Pattie Tobin
Adnams Brewery, in Southwold, was highlighted by Forbes for its centuries-old history. Picture: Mark Westley
Adnams Brewery, in Southwold, was highlighted by Forbes for its centuries-old history. Picture: Mark Westley

One area the article focuses on in particular is Southwold, which is describes as one of the county’s ‘largest resort towns’.

It highlights Adnams, the centuries old brewery in the town, and its accompanying gin distillery, where customers can take a tour.

It also advertised the town’s ‘traditional pier’ and 17th century hotel The Swan.

Aldeburgh was highlighted by Forbes as being packed full of amenities. Picture: iStock
Aldeburgh was highlighted by Forbes as being packed full of amenities. Picture: iStock
Forbes highlighted Aldeburgh's well-stocked High Street. Picture: Paul Derrick
Forbes highlighted Aldeburgh's well-stocked High Street. Picture: Paul Derrick

The piece pays heed to to Suffolk’s ‘diversity’, suggesting visitors could go from bird watching and otter spotting at RSPB Minsmere to soaking in the medieval architecture of Lavenham.

Finally, it turns to another coastal town, Aldeburgh, and in particular the ‘rambling’ Edwardian holiday property Moorings, run by homestay company By Quince.

Angelina praises the number of local food suppliers and artisan food producers found on the town’s high street, top-drawer fish and chip shops and the new high-end restaurant The Suffolk, run by George Pell, director of London’s L’Escargot restaurant.