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Adopt A Shop campaign launches in Sudbury to help local businesses beat January blues



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Sudbury shoppers have been invited to “adopt” their favourite retailer, as part of a month-long push to give local businesses a boost during a tough time for trade.

To coincide with Blue Monday – colloquially described as the most depressing day of the year – Sudbury Town Council and networking organisation thebestof Sudbury teamed up to launch the Adopt A Shop campaign today.

Inspired by a social media initiative which took place in the Republic of Ireland in 2020, the campaign asks people to capture photos of anything related to their chosen shop or business in the Sudbury area.

Market Hill, Sudbury, Suffolk. The Adopt A Shop social media campaign launches today. Organisers Rachel Price and Penny Wilby. Picture by Mark Westley.
Market Hill, Sudbury, Suffolk. The Adopt A Shop social media campaign launches today. Organisers Rachel Price and Penny Wilby. Picture by Mark Westley.

Shoppers are then invited to share the pictures online, along with a few words on their reasons for adopting the shop and why others should support them.

Penny Wilby, from thebestof Sudbury, said the popularity of the Sudbury Christmas Window Display Competition last month showed that people are still “100 per cent behind” their local businesses, and it is important to build on that success.

“We hope the Adopt A Shop campaign will be an opportunity to share the public’s favourite shops and businesses within in the town, during a time when it’s notoriously quiet,” she told Suffolk News.

“We hope the Sudbury businesses get lots of promotion during a difficult trading month.

“We think this will be a great opportunity to encourage the community, not just to discover local shops they may not even know existed, but turn to businesses that support the local economy first, before clicking on international website that does nothing to keep the pound in Suffolk.”

People can share their words and photos using the social media hashtag #sudburyadoptashop, or by posting it onto the ‘Shop Sudbury Pledge’ Facebook page.

The page was set up for the launch of the campaign of the same name last summer, to help spread the word about what is available on the doorstep of Sudbury residents.

Those who are not online or on social media can still do their bit by telling their friends and family about their adopted shop.

The campaign runs until Sunday, February 13, with certificates provided for adopted businesses and stickers available for particpating members of the public.

To learn more, click here.