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Lavenham Butchers named number one in Countryside Alliance Rural Business Awards




A Suffolk family butcher’s shop has been named the best in the country.

Lavenham Butchers has won top spot in the butcher category at the Countryside Alliance Rural Business Awards.

The butchers is run by Jenny and Greg Strolenberg, who were ecstatic at the news.

Jenny and Greg Strolenberg with staff at Lavenham Butchers. Picture by Mark Westley
Jenny and Greg Strolenberg with staff at Lavenham Butchers. Picture by Mark Westley

“We won the eastern regional final about a month ago and were already delighted at that,” said Jenny, 41.

“The awards finals were online this year due to Covid and we were watching it on Facebook while eating our tea.

“Greg shouted out: ‘There’s our shop’, and then realised we had won. We were literally dancing around the kitchen.”

Jenny and Greg, who are both Sudbury born and bred, have run the butcher’s shop since 2014.

The awards praised the pair for being at the “top of their game, totally committed to local produce and the community”, offering an “unbeatable service” to customers and being an “integral part of the community and the future of the food industry”.

Lavenham Butchers offers traditional butchery services alongside a range of others, including outdoor and shooting clothing, sheepskin and cowhides, pottery and local produce, including honey, spice mixes and apple juice.

It also has a deli with a range of cheeses and homemade pies.

Before taking over the business, Jenny ran a market stall and Greg, 43, worked in meat wholesale after first working in a butcher’s shop after leaving school.

“For a little shop, it’s a great achievement to have won the award,” said Jenny.

There were 18,000 nominations in total for the competition across all the seven categories, and 1,800 for butchers alone, so we are delighted.

“It is really a team effort. We have five qualified butchers, two pie makers, including me, a part-time staff member, a Saturday boy, and our daughters, Millie and Maddie, also help out.

“Throughout the various lockdowns, we couldn’t have got through it without them.”

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