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Expansion of couple's food delivery service proves a sweet success





The owners of an entertainment venue in Sudbury say the decision to remodel the business has exceeded all their expectations.

Kris Daly and Claire Cole set up a gaming lounge, which was based out of a unit at Stour Valley Business Centre in Brundon Lane, just weeks before the nationwide lockdown was imposed in March.

After the Government instructed that all businesses should close to prevent the spread of coronavirus, the couple had no choice but to shut the venue indefinitely.

Keen to make some income from the remaining food supplies at the gaming lounge and on-site retro sweet shop, the couple established a delivery service to sell off a range of sandwiches and sweet treats, with the move proving extremely popular in the community.

Once they had sold all their supplies, orders continued coming in, prompting them to dramatically expand the food delivery service at Dinky Treats to meet demand.

“Focusing on the food side is completely new to us,” said Mr Daly. “But it has worked out really well.

“We initially thought that if we could just sell the rest of the stock, that would be great.”

Dinky treats, Unit 5, the Old Cafe, Stour Valley Business Centre.Kris Daly and partner Claire Cole have expanded their retro sweets business..The couple opened a gaming lounge before the pandemic but after closing during the lockdown decided to expand the food side of the business..Picture by Mark Westley. (42185209)
Dinky treats, Unit 5, the Old Cafe, Stour Valley Business Centre.Kris Daly and partner Claire Cole have expanded their retro sweets business..The couple opened a gaming lounge before the pandemic but after closing during the lockdown decided to expand the food side of the business..Picture by Mark Westley. (42185209)

During lockdown, the products provided novelty birthday presents, as well as special treats for loved-ones.

“People were able to send them a gift and let them know that they were thinking about them,” said Mr Daly, adding that it was humbling to hear a customer had purchased an arrangement of sweets to thank the nurses who cared for his partner in hospital.

While Mr Daly and his partner had initially planned to focus on establishing a gaming lounge at D Merch Bay 4, they have decided to scale down the project and host themed events instead, once it is safe to do so.

Dinky treats, Unit 5, the Old Cafe, Stour Valley Business Centre.Kris Daly and partner Claire Cole have expanded their retro sweets business..The couple opened a gaming lounge before the pandemic but after closing during the lockdown decided to expand the food side of the business..Picture by Mark Westley. (42185210)
Dinky treats, Unit 5, the Old Cafe, Stour Valley Business Centre.Kris Daly and partner Claire Cole have expanded their retro sweets business..The couple opened a gaming lounge before the pandemic but after closing during the lockdown decided to expand the food side of the business..Picture by Mark Westley. (42185210)

Reflecting on the current guidelines on social distancing, Mr Daly said it would have proved extremely challenging to apply the safety measures, while replicating the same entertainment service prior to lockdown.

“The whole concept of the gaming lounge was to offer a place where people could play on the games together and socialise,” said the father-of-four. “But they wouldn’t be able to do that.”

Expressing his optimism about the future, Mr Daly added: “Hopefully, the business will continue to progress.”