Hadleigh supplier Richard Ching & Son re-named as Inform Products as part of re-branding exercise

A Suffolk-based specialist supply company approaching 90 years of trade is undergoing a substantial re-branding, to better reflect the services it offers.

Richard Ching & Son – based on the Lady Lane Industrial Estate in Hadleigh – announced it has formally changed the business name to Inform Products, with the new brand coming into effect this month.

The firm, which specialises in providing custom labels and nameplates to the engineering and manufacturing industry, explained that the change is intended to help them more effectively represent what they do to customers.

Caroline Gray, managing director of Inform Products, stated their decision was informed by the fact that there was very little information about who founder Richard Ching was, or the establishment of the business back in 1934.

“We started talking about a new name last year, as it was felt that Ching didn’t say enough about what we do,” she said.

“We wanted a name that told customers all about our services and how we could help them.

“Inform Products better represents what we do.

“Everything we do in some way or another informs, from company names, weights, measures or signposting.

“If something is manufactured, it quite possibly has our label on it, from a hospital bed to a hot air balloon.”

She added: “We are very proud of our reputation for providing the best levels of customer service and support.

“This has been further enhanced with the investment of a new Zund cutting machine, the biggest investment in our company’s history, which allows even greater accuracy while reducing wastage.

“This is a further example of our commitment to high standards. Our name may have changed but those standards will not.”

To contact Inform Products – which has been part of the Denny Bros Group, an employee-owned trust, since 2016 – telephone 01473 820060.