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BiNibabies baby and toddler shop opens in Sudbury




A new shop for baby and toddler clothes and accessories has opened in Sudbury.

BiNibabies & Kids Boutique opened in Gaol Lane last week under the ownership of Nikki Collier, who first ran the shop as a pop-up store during June, July and August.

She said she decided to open a permanent store after feedback from customers.

Nikki Collier at her new shop. Picture by Mark Westley
Nikki Collier at her new shop. Picture by Mark Westley

“Trade went okay while I was running the pop-up but people were only just coming out of lockdown at the time,” said Nikki.

“I had been thinking about opening a shop in Sudbury for some time and wanted to test the water first. It is a great venue.

“What convinced me to open a permanent shop was the feedback from people who said they would really appreciate a baby and toddler shop, so I went ahead.”

Nikki, who runs a Binibabies shop in Halstead, sells baby and children’s wear, as well as accessories and items for everyday childcare.

The new Sudbury shop has a play area for children and a relaxation area for mum’s to have a cup of tea.

“Word is already getting around amongst mums who know they can just pop in for a chat and a get-together,” said Nikki.

“Our motto is great, quality service, quality brands with a touch of coolness and relaxation.” BiNibabies sells a wide range of items with a focus on sustainable fashion.

The stock is a mix of traditional and contemporary, including dresses, blouses, nightwear, hats and shoes, and will be changed every two weeks.

Prices range from £5 to £55. Nikki has just launched her own range of socks made from organic cotton.

Toys in her shop are also made from natural materials.

“All of our stock is high-quality, sustainable fashion, which means it is made to last,” said Nikki. “It’s what we call slow fashion as opposed to fast fashion, which doesn’t last as long.

"We are a little boutique, but with a big heart.”

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