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Salon owner launches first of two neighbouring businesses in Sudbury after Covid-19 pandemic pushes her to follow dreams



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A business owner, who launched the first of two new neighbouring shops in Sudbury this week, says she believes Covid-19 has changed a lot of people’s mindsets and encouraged businesses to support each other, rather than compete.

Hairdressing and beauticians shop Birdie & Bangs – jointly run by salon industry veterans Jess Davies and Sasha Pockett – opened its doors to customers for the first time in Friars Street on Monday.

Next door to the new salon, Jess is also preparing to open a homeware and gift store, Prudent Nellie, with her husband, Ross, in time for Christmas.

Opening of the new Birdie & Bangs salon in Sudbury. Kim, Kitty, Sasha, Jess, Phoebe and Sam. Amore Nails Sam, Mrs Brow Magician Kim and everyone else hair stylists. Picture by Mark Westley
Opening of the new Birdie & Bangs salon in Sudbury. Kim, Kitty, Sasha, Jess, Phoebe and Sam. Amore Nails Sam, Mrs Brow Magician Kim and everyone else hair stylists. Picture by Mark Westley

Jess, the owner of JD Creative Hair in Long Melford, explained that the idea of a salon collaboration came about when she connected through social media with Sasha, who opened Twisted Blonde in Earls Colne just before the first lockdown.

At the same time, she began operating Prudent Nellie as a vendor at Long Melford Antiques Centre, after the pandemic began.

“We decided to move them next to each other, so they could complement each other,” Jess told the Free Press. “The property became available and, within that area of town, I feel like the whole community is kind of changing.

“There are more people taking these chances, because we’ve been in a pandemic and had an opportunity to look at our lives, and it’s given people some motivation to follow their dreams and do what they want to do.

“I think there was a bit of a change during the pandemic and everyone wanted to support each other. People are wanting to support each other, rather than compete.

“We’ve decided to do something together, which we think is an unusual thing to happen. I’m not sure we would have done this before. Some of the people coming on board already have their own identity, so they are working together and supporting each other.”

Birdie & Bangs is now open for bookings, offering hair, nails, eyebrow and make-up services.

For further information about the business, click here.

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