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Sudbury branch of Suffolk Building Society bucks digital trend by moving to expanded physical premises





A Sudbury bank has bucked the recent trend of services leaving the high street and going digital, as it completed the move to larger town centre premises this week.

The Suffolk Building Society formally launched its new branch in North Street on Wednesday morning, after closing the doors on its previous site on Market Hill last Thursday.

The new location – based at the site of the former Mountain Warehouse store – contains a counter for customers to conduct day-to-day transactions and other standard banking services.

The Suffolk Building Society has moved its Sudbury branch from Market Hill to North Street. Picture credit: Suffolk Building Society.
The Suffolk Building Society has moved its Sudbury branch from Market Hill to North Street. Picture credit: Suffolk Building Society.

There is also a casual seating area, as well as two meeting rooms for more confidential discussions with bank staff.

The company explained that relocating its Sudbury branch to bigger premises is part of its “continued commitment to keeping a physical presence” in the community.

It comes after the town’s long-standing HSBC branch recently ceased trading, citing the shift in customer behaviour towards online banking.

Richard Norrington, chief executive at Suffolk Building Society, said: “Our Sudbury branch is a busy one, with people coming to visit from both the town and its surrounding areas.

“The move is simply about providing the space needed to serve members effectively.

“In a world that’s becoming increasingly digital, we believe face-to-face interactions are still very important.

“We want our members to be able to discuss their savings or goals with our staff in person, not just over the phone or via a messaging service.

“Of course, we’re becoming more digital, and our new online savings platform is a testament to that.

“However, our aim is simply to provide our members with more choice about the way they connect with us, and that will never come at the expense of our proven and well-loved branch network.

“Unlike many other financial institutions, we intend to maintain a physical branch presence across Suffolk.

“We hope the good people of Sudbury will be as pleased with their new branch as we are.”