Ipswich can soon taste free vegan burgers as charity Viva! kicks its tour into gear
Ipswich residents will soon be able to sample meat-free burgers as an animal right's group goes on tour.
Bristol-based Viva!, which promotes veganism, will land in the town on Friday, bringing its range of meat-free burgers - all for free
The group will be going on tour at six select locations this summer with the aim of showing people that meat-free eating is possible.
Southend-On-Sea, Ipswich, Norwich, Cambridge, Peterborough and Leicester can all expect to see the black burger van between August 11-16.
Viva! launched its 'Eating the Earth' campaign in a bid to get people to cut down on meat consumption.
It also looks to educate on how meat, dairy, fish and eggs are causing destruction to the planet’s wildlife, and possibly leading to the extinction of thousands of species.
Its team will be on-hand to aid the public in how to make simple vegan switches in their lives.
The charity states that the current land use for the meat and dairy sector clocks in at the size of 61.5 million football pitches.
It further claims this number could be reduced by as much as 74% if people reduced their meat consumption.
Jasmine Clark, Viva!’s Environment Campaigner said: “I'm so excited that we’ll be on the road this summer to bring the delicious taste of vegan burgers to the public, showing everyone how simple it is to stop eating animal products. Many people are aware that eating meat, dairy, fish and eggs is bad for the planet, but few consider how it impacts the planet’s wildlife.
"The habitats of animals are being destroyed, their food sources taken away, and temperatures becoming too hot for them to survive. The leading driver of this is animal agriculture.
She added: "It’s time to act now: put down the meat and opt for vegan alternatives. All major supermarkets have a wide range of vegan food, packed full of flavour and nutrients. Let’s come together to save the world’s wildlife – and go vegan.”
The day's events will last from 11.30am to 2.30pm.
